10Fold’s MetricsMatter 4.0 Dashboard Aims To Streamline KPI Collection To Optimize Strategies
10Fold is a North American integrated communications agency designed to create thought leadership and build brand value for…
Solution Spotlight July 25
Latest In: buyer insights
B2B Sales & Marketing Teams Must Look Beyond Intent Data To Recognize True Buying Signals
Attempting to home in on a B2B sale can feel like a courtroom drama: You point to intent…
Demanding Views July 14
Folloze Debuts ChatGPT-Powered AI Personalization Platform
Folloze, a no-code B2B buyer experience platform, launched Folloze AI, a content recommendation and buyer insight engine designed to…
Industry News February 28
7 Ways Competitive Win/Loss Analyses Can Help Your Company
Marketing teams must continually stand out in a sea of competitors to generate new customers and retain existing…
Demanding Views July 5
Brightcove Acquires Audience Insights Company Wicket Labs
Brightcove Inc., an online video platform, acquired Wicket Labs, an audience insights company, to offer its customers deeper…
Industry News February 3
Qualtrics Acquires Clarabridge For $1.1B In Shares
Qualtrics, a customer experience (CX) management platform, is set to acquire CX management platform Clarabridge for $1.1 billion…
Industry News August 9
#BII21 Spotlights Renewed Focus On Buyer-Centric Strategies, The Relevance Of Intent Data To Account Experiences & Personalization
Data models and buyer centricity have taken center stage in modern B2B, with many organizations falling back on…
Industry News July 27
Forrester B2B Summit: New B2B Waterfall Aims To Help Accelerate Opportunity Development & Revenue Growth
Forrester recently held its B2B Summit North America virtual event, an annual conference where B2B experts, analysts, thought…
Industry News May 13
Alida To Launch Customer Experience Platform
Alida, a customer insights provider and formerly Vision Critical, has announced the upcoming launch of a new customer…
Industry News October 7
Intent, Deeper Personalization & Authentic Content Benefitting From Buyer Insights, Intelligence
As buyers continue to expect more relevant, contextual engagement earlier on in the buying journey from vendors, B2B…
Industry News July 24
PathFactory Looks To Bridge Marketing & Sales Gap By Arming Teams With Content Consumption Data
PathFactory aims to remove friction for the B2B buyer by enabling them to easily connect with the right…
Solution Spotlight April 1
Evergage Personalization Platform Now Features Triggered Email Capabilities
Designed to drive engagement and conversions, the triggered email capabilities of Evergage's real-time personalization platform enable B2B marketers…
Solution Spotlight November 7
Resources
Events & Webinars
AI's Role In Accelerating Go-To-Market Strategy, with Lookout's Deb Wolf
September 11, 2024
