Latest In: buyer intelligence

ABM ABX account-based marketing B2B buyers buyer intelligence data strategies Demandbase go to market strategy Informa TechTarget intent data marketing operations personalization Predictive marketing sales operations
Informa TechTarget to Integrate its Proprietary ‘Buyer Intelligence’ with Demandbase

Informa TechTarget to Integrate its Proprietary ‘Buyer Intelligence’ with Demandbase

Key takeaways  Joint customers will be able to access Informa TechTarget’s person-level Buyer Intelligence natively in Demandbase One…

News Brief October 27
Account Battlecards AI workflows buyer intelligence ChatGPT Claude GTM teams Informa TechTarget intent data MCP Server Model Context Protocol Personalized Outreach
Informa TechTarget Launches Buyer Intelligence MCP Server

Informa TechTarget Launches Buyer Intelligence MCP Server

Key Takeaways Informa TechTarget made its Buyer Intelligence solution available through a Model Context Protocol (MCP) server, so…

News Brief October 13
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Zoom Debuts Revenue OS for Sales Teams

Zoom Debuts Revenue OS for Sales Teams

Key Takeaways Zoom unveiled an AI-powered revenue OS that connects buyer intelligence, conversation intelligence, outreach and forecasting in…

News Brief October 12
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DemandGenReport.com Now Becomes B2BMX Insights

Key Takeaways:  The rebrand to B2BMX Insights positions the publication as the year-round content and community hub for…

Blog October 8
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B2BMX at AWNY

B2BMX Summit at Advertising Week New York Is Three Days Away: Here’s What’s on the Agenda

Key Takeaways The B2BMX Summit at Advertising Week New York expands its programming with new sessions that give…

Blog October 5
ABM Advertising Week New York AI search B2B marketing B2BMX Summit buyer intelligence CHEQ Clozd demand generation event marketing Intentsify Omnibound
B2BMX at AWNY

CHEQ, Clozd, Intentsify and Omnibound Sponsor B2BMX Summit at Advertising Week New York 2026

Key Takeaways The B2BMX Summit at Advertising Week New York 2026 is bringing together four sponsors whose offerings…

Uncategorized September 23
ABM artificial intelligence B2B marketing buyer insights buyer intelligence go to market strategy Informa TechTarget intent data person-level data sales intelligence
Informa TechTarget Launches Buyer Intelligence Solution

Informa TechTarget Launches Buyer Intelligence Solution

Key Takeaways Informa TechTarget’s new Buyer Intelligence solution pairs person-level intent data with purpose-built AI skills to help…

News Brief September 17
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GetWhys Grounds AI GTM Content in Buyer Intelligence

GetWhys Grounds AI GTM Content in Buyer Intelligence

Key Takeaways GetWhys is positioning buyer intelligence as the quality-control layer for AI-generated GTM content, helping teams validate…

News Brief August 13
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Brightcove Acquires Audience Insights Company Wicket Labs

Brightcove Acquires Audience Insights Company Wicket Labs

Brightcove Inc., an online video platform, acquired Wicket Labs, an audience insights company, to offer its customers deeper…

Industry News February 3
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Clearbit Updates Platform To Help Users Uncover Hidden Pipeline

Clearbit Updates Platform To Help Users Uncover Hidden Pipeline

Clearbit, a data-tools provider for B2B companies, enhanced the Reveal and Enrichment capabilities within its real-time data platform.…

Industry News October 15
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#BII21 Spotlights Renewed Focus On Buyer-Centric Strategies, The Relevance Of Intent Data To Account Experiences & Personalization

#BII21 Spotlights Renewed Focus On Buyer-Centric Strategies, The Relevance Of Intent Data To Account Experiences & Personalization

Data models and buyer centricity have taken center stage in modern B2B, with many organizations falling back on…

Industry News July 27
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Demand Science Acquires Internal Results & Leadiro

Demand Science Acquires Internal Results & Leadiro

Demand Science, a global buyer intelligence platform, acquired demand generation company Internal Results and sales enablement, intelligence and…

Industry News April 21
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