Marketing Movers: Who’s Moving Up? Executive Appointments Across 8 MarTech Firms
Key Takeaways Seven marketing technology firms named new C-suite leaders this month, with AI-driven customer experience and go-to-market…
News Brief September 3
Latest In: go-to-market
ZoomInfo, DemandScience Announce Strategic Partnership
Key Takeaways DemandScience and ZoomInfo are partnering to combine intelligence, activation and measurement so customers can put go-to-market…
News Brief August 26
Seismic CEO Rob Tarkoff on Highspot Merger and Why AI Trust Gap is Slowing Down Revenue Teams: The DemandGenReport.com Q&A
Key Takeaways Only 9% of organizations have fully embedded AI into core revenue workflows, revealing a trust gap…
Feature August 24
OpenAI’s Dane Vahey to offer Keynote Address at B2BMX 2026
Dane Vahey, Head of B2B Marketing at OpenAI, will deliver a keynote address at B2B Marketing Exchange (B2BMX)…
Blog February 23
G2 Launches Tools to Activate Trusted Buyer Signals
KeyTakeaways With 51% of B2B software buyers now starting their research in an AI chatbot rather than Google,…
News Brief July 7
Aurasell Launches Agent Builder for Go-To-Market Teams
Key Takeaways Most GTM teams moving fast on AI are building on a broken foundation— prompts running on…
News Brief July 7
Marketing Movers: Vanillasoft Names Alex Terry CEO, ContinuumGlobal Appoints Marie Aiello as President
Key Takeaways Alex Terry steps into the CEO seat to drive VanillaSoft’s next phase of market expansion and…
News Brief July 1
What the 2026 ABM Benchmark Survey Reveals About B2B Growth Strategy
Key Takeaways A combined 84% of respondents use ABM to drive revenue, with 56% prioritizing new account acquisition…
Blog June 8
Turning Rich Customer Feedback Into Revenue: Lessons from B2BMX 2026
Key Takeaways: Clozd’s Dani Talbot at B2BMX 2026 explained that revenue teams miss critical buyer signals when they…
Feature May 28
Understanding the Language of B2B: The ABC’s of Demand Gen Report
Navigating the world of B2B Marketing and MarTech requires a shared language. And for those starting their career,…
Feature November 12
Aligning Public Relations with GTM Drives Faster B2B Revenue Growth: Report
Businesses that fully leverage public relations (PR), as part of their go-to-market (GTM) strategy enjoy stronger revenue performance,…
News Brief August 11
Mural: 85% of GTM Teams Confident in Company Collaboration
Mural’s 2025 Global Go-to-Market (GTM) Alignment Gap Index uncovered that GTM teams made up of sales, marketing, and research…
News Brief June 9
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