White Papers

Driving Self-Service Buying Experiences With Video

Driving Self-Service Buying Experiences With Video

We live in a fast-paced, digital world where everyone wants everything now. To meet this…

The Human Touch: Achieve Humanization In A Digital Marketing World

The Human Touch: Achieve Humanization In A Digital Marketing World

We’re all looking to create a lasting impression to stand out loud and clear above…

Building Better Customer Relationships By Using Incentives

Building Better Customer Relationships By Using Incentives

The way we reach and market to our customers and prospects has changed. As in-person…

The B2B Practitioner's Guide To Data-Fueled Marketing

The B2B Practitioner’s Guide To Data-Fueled Marketing

For successful B2B organizations, keeping a pulse on customers’ changing needs is critical. In today’s…

How To Build An Enterprise Marketing Strategy With B2B Intent Data

How To Build An Enterprise Marketing Strategy With B2B Intent Data

For the better part of a decade, data-driven observations of customer behavior have relied heavily…

The Customer Journey Handbook

The Customer Journey Handbook

Delivering an outstanding experience at every stage of the customer journey is the key to…

Checklist For Choosing A Partner Portal To Accelerate Your Channel Program

Checklist For Choosing A Partner Portal To Accelerate Your Channel Program

Between achieving channel key performance indicators (KPIs) and company revenue growth, the right partner portal…

A Guide To The New Era Of Agile Marketing Planning

A Guide To The New Era Of Agile Marketing Planning

This spring was a wake-up call to all marketers that the traditional planning process isn’t…

The 10 Best Ways To Boost Revenue From Your Website

The 10 Best Ways To Boost Revenue From Your Website

Traditionally, websites have played the role of an online brochure — showcasing generic information about…

The Quickstart Guide To Applying Intent Data At The Individual Level

The Quickstart Guide To Applying Intent Data At The Individual Level

Today’s B2B sales journey puts the customer firmly in the driver’s seat — but marketers…

The Comprehensive Survival Guide On Lead Scoring

The Comprehensive Survival Guide On Lead Scoring

Lead scoring provides data-driven guidance that empowers sales teams to prioritize their resources and maximize…

The Comprehensive Survival Guide For Lead Routing And Account Assignment

The Comprehensive Survival Guide For Lead Routing And Account Assignment

Almost every company has the need to route leads and assign accounts to sales reps…

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