White Papers

What Today's Marketers Are Focused On In 2020

What Today’s Marketers Are Focused On In 2020

Today’s marketers have a lot on their minds. They’re looking at every channel, every avenue…

The Total Marketing Impact of Employee Email

The Total Marketing Impact of Employee Email

Whether it’s social media, pay-per-click advertising, email, chatbots or trade shows, today’s marketing professionals have…

Behind The Intent Data Curtain: How Best-In-Class B2B Brands Are Driving Success With Predictive ABM

Behind The Intent Data Curtain: How Best-In-Class B2B Brands Are Driving Success With Predictive ABM

This white paper shares a behind-the-scenes look at how top B2B enterprises like Thomson Reuters…

5 Ways To Increase Google Analytics Effectiveness With IP Address Intelligence

5 Ways To Increase Google Analytics Effectiveness With IP Address Intelligence

Marketers have historically sacrificed the customer experience in exchange for empowering sales with contact information.…

The New Marketing Standard: How Today's Successful B2B Marketers Accelerate The Buyer's Journey With Content

The New Marketing Standard: How Today’s Successful B2B Marketers Accelerate The Buyer’s Journey With Content

In a world where buyers are overwhelmed with a proliferation of available channels, content formats…

The Definitive Guide To Digital Advertising

The Definitive Guide To Digital Advertising

New ad technology platforms, types of ads, methods of tracking, dynamic ad content and advances,…

Fixing The Five Biggest Breaking Points For Most B2B Revenue Teams

Fixing The Five Biggest Breaking Points For Most B2B Revenue Teams

How can your organization’s revenue team develop a more effective go-to-market strategy? Start by fixing…

Customer Centricity In Action: 7 Ways To Put Customers First

Customer Centricity In Action: 7 Ways To Put Customers First

There’s no shortage of challenges facing CX initiatives today, but there are measures you can…

The Enterprise Guide To Perfected Personalization

The Enterprise Guide To Perfected Personalization

Several hurdles and challenges have prevented B2B enterprises from utilizing intent data to effectively provide…

The Complete Data Enrichment Survival Guide For Marketing And Sales

The Complete Data Enrichment Survival Guide For Marketing And Sales

Data enrichment, when done right, can add tremendous value to your account and contact database.…

Compete And Win In The Age Of Account-Based Buying

Compete And Win In The Age Of Account-Based Buying

According to Gartner, there are an average of 9.6 people involved in a typical B2B…

Fixing Your Leaky Funnel: How To Maximize Marketing's Efforts And Sales' Time

Fixing Your Leaky Funnel: How To Maximize Marketing’s Efforts And Sales’ Time

The funnel is — in theory — a well-oiled machine that pulls in leads and…

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