Behind The Intent Data Curtain: How Best-In-Class B2B Brands Are Driving Success With Predictive ABM

This white paper shares a behind-the-scenes look at how top B2B enterprises like Thomson Reuters and Medecision are leveraging combinations of intent data and predictive account intelligence to gain in-depth account and stakeholder buying signals, prioritize account readiness and determine account level content and targeting strategies.

Check it out to learn how these brands execute streamlined, successful campaigns at scale on a national and international level. You’ll get specific insights into how:

  • B2B brands are re-engaging cold accounts through better targeting and messaging;
  • Marketing teams are accelerating sales cycles with predictive buyer behavior modeling; and
  • Leading brands in high tech are practicing insight-driven account prioritization that bolsters the sales team.

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