The New Marketing Standard: How Today’s Successful B2B Marketers Accelerate The Buyer’s Journey With Content

In a world where buyers are overwhelmed with a proliferation of available channels, content formats and sales messages, it’s critical for companies to ensure their experience is as headache-proof as possible.

To help accelerate the buyer’s journey, modern B2B marketers are turning to content. However, new research from Uberflip and Heinz Marketing revealed that 61% of B2B marketing leaders believe that their own content is ineffective.

Get this report to learn how today’s B2B Financial Services marketing leaders, as well as marketing leaders in the broader market:

  • Think about content (87% agree that content is important to achieve their marketing goals);
  • Perceive its importance in their organization (3 in 4 marketing leaders say it’s important that their prospects receive personalized content); and
  • Utilize content to accelerate the buyer’s journey (54% of marketers see good results by suggesting additional activities for a lead to take once they land on their site).

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