White Papers
Multichannel Marketing Attribution With Automated Machine Learning
The average sale results from more than 30 touchpoints. Standard practice in the industry has…
Manufacturers Extend The Digital Transformation To Sales & Marketing
In the past, the success and growth of manufacturing organizations was heavily dependent on a…
7 Ways Reviews Fuel B2B Company Initiatives
How etouches, Act-On Software, Looker And More Benefit From The Power Of Review Sites Online…
Catalyzing Growth And Revenue Opportunities With Content Localization
It’s time to assess your content localization andtranslation efforts to see if the processes, costsand…
Essential Guide To Effective Translation
Here’s your chance to learn how you can grow your business by reaching new audiences…
Winning The Narrative Battle With Protagonist
Whether you are a business, a foundation, a public figure or a government agency,…
Earned Media Influential In Performance Marketing
New Study Finds B2B Marketers Shifting Investments To Support Aggressive Pipeline Goals If your paid…
The Digital Business Imperative
For EBusiness & Channel Strategy Professionals You recognize that digital is a pervasive threat. Now…
Avoiding Analysis Paralysis In Marketing Measurement
An Inside Look At How Advanced Companies Are Removing Complexity & Creating Dashboards That Deliver…
How Customer Review “Conversations” Strengthen Buyer Intent for Software and Service Providers
Given the complicated nature of B2B solution purchases, it’s important to maintain the strength of…
Building The Modern Market Research Stack
While traditional market research methods certainly have their place, the world has changed for marketing…
How Payscale Generates Qualified Leads And Consistent ROI
Payscale: A Case Study As marketing has gone digital, traditional push techniques like displays and…
