7 Ways Reviews Fuel B2B Company Initiatives

How etouches, Act-On Software, Looker And More Benefit From The Power Of Review Sites

Online ratings and reviews have transformed the way B2B buyers purchase software and services. Some 94% of B2B buyers in the 2017 B2B Buyers Survey Report say reviews from industry peers are an important factor in their purchasing decisions; 67% say they are relying more on peers for final purchasing decisions.

By harnessing the power of reviews, B2B software and services companies achieve multiple business objectives — including:

  • Developing effective content marketing strategies;
  • Unearthing competitive intelligence; and
  • Getting feedback to guide product development.

Complete the form below to download:

Access Now

B2B Marketing Exchange
B2B Marketing Exchange East
Campaign Optimization Series
Buyer Insights & Intelligence Series
Strategy & Planning Series