Compete And Win In The Age Of Account-Based Buying

According to Gartner, there are an average of 9.6 people involved in a typical B2B purchase decision and those individuals need 4.5 content “engagements” in order for you to build consensus and get the deal over the finish line.

It’s one thing to be able to identify accounts to target, quite another to orchestrate all of that data into meaningful outreach across thousands of accounts and dozens of channels.

When we talk about orchestrating ABM, we’re talking about targeting the right person at the right account with the right message at the right time. It seems simple at first blush, yet a lot of marketers miss the mark.

Download this report to discover the three steps you need to take to make account-based orchestration a reality, including:

  • Making the anonymous known;
  • Identifying accounts “in market;” and
  • Overcoming buyer resistance at scale

Download the report now!

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B2B Marketing Exchange
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Campaign Optimization Series
Buyer Insights & Intelligence Series
Strategy & Planning Series