Latest In: benchmark survey

AI in Marketing B2B marketing benchmark survey demand generation Lead Quality pipeline strategy revenue attribution sales and marketing alignment
2026 Demand Gen Benchmark Survey

Take the 2026 Demand Gen Benchmark Survey: Help Shape What Comes Next

Key Takeaways The 2026 Demand Gen Benchmark Survey highlights how B2B teams are shifting budget, measurement and workflow…

Blog July 15
Anteriad attribution B2B marketing benchmark survey buying groups CFO alignment data strategies Marketing analytics measurement Revenue Marketing
Anteriad B2B Strategies Top Performers

Anteriad: B2B Strategies That Separate Top Performers from the Rest

Key Takeaways High-performing B2B marketers are separating themselves through stronger data foundations, buying group implementation, and more sophisticated…

News Brief July 8
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WunderKIND Ads Releases First Benchmarks for Programmatic CTV Pause Ads Man lounging on a couch in a living room, enjoying a movie playing on a smart TV.

WunderKIND Ads Releases First Benchmarks for Programmatic CTV Pause Ads

Key Takeaways Programmatic CTV Pause Ads outperformed traditional 60-second CTV spots across all 13 verticals studied, with significantly…

News Brief June 29
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AI in Marketing B2B marketing benchmark survey demand generation Lead Quality pipeline strategy revenue attribution sales and marketing alignment
2026 Demand Gen Benchmark Survey

Take the 2026 Demand Gen Benchmark Survey: Help Shape What Comes Next

Key Takeaways The 2026 Demand Gen Benchmark Survey highlights how B2B teams are shifting budget, measurement and workflow…

Blog July 15
ABM account-based marketing AI personalization B2B marketing benchmark survey demand generation go to market strategy personalized content Pipeline Growth Revenue Marketing
2026 Account Based Marketing (ABM) Benchmark Survey Findings

2026 Account Based Marketing (ABM) Benchmark Survey Findings: ABM Moves Beyond Pilot Stage, With AI Powering Smarter Execution

Key takeaways ABM has moved beyond the pilot stage and is now an established part of the modern…

Blog May 27
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Idea Grove: AI Sparks Discovery, but Trust Signals Drive Decisions A laptop screen cluttered with excessive open tabs and windows, symbolizing digital overload, internet addiction, multitasking stress, and information overwhelm in the modern world

Idea Grove: AI Sparks Discovery, but Trust Signals Drive Decisions

Key Takeaways The Idea Grove survey found only 2% of consumers would buy from an unfamiliar brand based…

News Brief May 18
ABM account-based marketing benchmark survey Marketing analytics Measurement & Attribution Revenue/Sales Operations
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Deadline to take Our ABM Survey Extended

Key Takeaways: ABM professionals have a unique opportunity to influence and set industry benchmarks by participating in the…

Blog May 12
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Help Define the Future of ABM: Take the Survey Today

Key Takeaways: Participate in the B2B Marketing Benchmark Survey to gain early access to actionable insights and data-driven strategies that…

Blog April 27
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Calling All ABM Experts: Share Your Insights in the Demand Gen Report Annual Survey

Key Takeaways: Participate in the B2B Marketing Benchmark Survey to gain early access to actionable insights and data-driven strategies that…

Blog April 20
ABM account-based marketing benchmark survey Marketing analytics Measurement & Attribution Revenue/Sales Operations
2026dgr ABM Survey

Why Your ABM Insights Matter: Take the Demand Gen Report Survey

Account-based marketing (ABM) has become a cornerstone of modern B2B strategies, driving personalized engagement and measurable results. But…

Blog April 6
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GAbel

A New Era of Sales: Benchmark Research

By Godard Abel, CEO and Co-Founder, BigMachines For those on the outside looking in, sales is a seemingly…

Industry News May 24
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