E-books

Owner's Manual For The Modern Demand Gen Engine

Owner’s Manual For The Modern Demand Gen Engine

Everything we know about demand generation is changing — at least, that’s how it feels…

Simplifying The Complexities Of ABM For Enterprise Organizations

Simplifying The Complexities Of ABM For Enterprise Organizations

These challenges are the result of account-level activities and engagement hidden across multiple platforms or…

How To Build A Revenue Engine For A Digital-First World

How To Build A Revenue Engine For A Digital-First World

Now is the time to move from a digital-reactionary to a digital-first strategy. While a…

6 Proven Methods To Drive B2B Demand With Better Business Data

6 Proven Methods To Drive B2B Demand With Better Business Data

Successful demand generation strategies are dependent on actionable data. This E-book examines how recent innovations…

Content Syndication 2.0: Leveraging Intent Data To Increase Pipeline

Content Syndication 2.0: Leveraging Intent Data To Increase Pipeline

Content syndication — the practice of publishing your organization’s content, such as blog posts, white…

An Augmented Workforce For Surviving And Thriving In The New Normal

An Augmented Workforce For Surviving And Thriving In The New Normal

We don’t have to tell you that times have changed. You are living it right…

B2B Marketing Bliss: Combining Intent Data With Predictive Analytics To Enhance ABM Initiatives

B2B Marketing Bliss: Combining Intent Data With Predictive Analytics To Enhance ABM Initiatives

Marketers who rely solely on intent data or predictive analytics are missing out on valuable…

The Future Of Work Is Now: New Research Shows The Benefits Of An Augmented Workforce

The Future Of Work Is Now: New Research Shows The Benefits Of An Augmented Workforce

Are business leaders truly ready for the impact that AI will have on their business,…

Bridging The Sales And Marketing Divide

Bridging The Sales And Marketing Divide

The relationship between sales and marketing, much like any other relationship, can be challenging. That…

How To Use Surveys In Each Stage Of The Marketing Flywheel

How To Use Surveys In Each Stage Of The Marketing Flywheel

Surveys can help you attract customers, get direct feedback on their exact needs, and even…

Overcoming The Sales Capacity Challenge

Overcoming The Sales Capacity Challenge

Salespeople only have so many hours in a day to follow up with leads and…

Personalized Marketing Blueprint

Personalized Marketing Blueprint

Delivering hyper-personalized account experiences, regardless of channel or whether an inbound or outbound motion, enables…

B2B Marketing Exchange
B2B Marketing Exchange East
Campaign Optimization Series
Buyer Insights & Intelligence Series
Strategy & Planning Series