Content Syndication 2.0: Leveraging Intent Data To Increase Pipeline

Content syndication — the practice of publishing your organization’s content, such as blog posts, white papers, infographics and videos on third-party websites — can increase brand awareness, drive organic traffic to your website and generate new leads. Yet, at the same time, content syndication is playing a larger role in demand generation. But an increasingly crowded digital landscape can make it more difficult than ever for your organization’s content to stand out from the pack.

The solution is to take content syndication to the next level by integrating it with intent data, which can yield increased benefits for modern B2B marketing and sales teams. With the addition of intent data, marketers can customize campaigns and syndication initiatives to attract leads who are ready to sign on the dotted line.

This report will spotlight how intent data can fuel B2B content syndication initiatives for maximum success, allowing sales teams to focus their efforts on the right leads, at the right time, on the right channel.

Find out how intent-fueled content syndication can:

  • Help brands reach new markets, improve lead quality and enhance targeting;
  • Build high-value relationships in the early stages of the buyer’s journey to accelerate deals and improve sales outreach conversion rates; and
  • Fuel ABM initiatives by reaching target accounts with the content that matters most for their needs.

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