Simplifying The Complexities Of ABM For Enterprise Organizations

These challenges are the result of account-level activities and engagement hidden across multiple platforms or even multiple instances of the same platform.

Further, audiences suffer from target account over-marketing, and marketers suffer from compounded platform costs.

This E-book will explore:

  • Why the current ABM “best practice” disconnect exists and the risks of a one-size-fits-all approach;
  • Common challenges hindering organizations from building true enterprise-class, buyer-focused ABM programs;
  • Why ABM should complement a multichannel environment, not act as a new “bolt-on” silo;
  • Why enterprise ABM requires a multi-tenant, omnichannel approach; and
  • An enterprise-grade framework built to help you select vendors and execute high-impact ABM programs.

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