Owner’s Manual For The Modern Demand Gen Engine

Everything we know about demand generation is changing — at least, that’s how it feels some days!

The channels are shifting significantly, so it’s more important than ever to get the fundamentals solid.

In this E-book, you’ll learn how to build a modern demand gen strategy that scales with your business to accelerate pipeline and increase win rates in today’s complex environment by:

  • Documenting your ideal customer profile (ICP) and mapping content to the buyer’s journey;
  • Auditing and measuring your demand generation success with the right KPIs;
  • Establishing organizational alignment and navigating complex buying committees;
  • Improving lead scoring accuracy with the right action triggers;
  • Leveraging digital advertising and other awareness tools to aid demand gen; and
  • Selecting the right partners to reduce constraints and accelerate progress.

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