What’s Working In Channel Partner Incentives

Despite being a mainstay of most channel partner programs, incentives are falling short of achieving desired results. According to a recent poll, fewer than 50% of vendors believe their incentive programs work.

This special report will explain how to craft a well-rounded incentive program to ensure a better return on investments. Vendors must guarantee that their offers:

  • Deliver mutually beneficial results;
  • Align with go-to-market motions of selected partners;
  • Address business or personal interest of partners; and
  • Minimize participation friction.

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