Research

2021 ABM Benchmark Survey: Personalization & Engagement Data Becoming Top Drivers For Account Selection, Segmentation, Messaging & Other GTM Key Strategies

2021 ABM Benchmark Survey: Personalization & Engagement Data Becoming Top Drivers For Account Selection, Segmentation, Messaging & Other GTM Key Strategies

Spoiler alert: ABM strategies have dramatically shifted over the past year. While previous editions of…

2021 Lead Nurturing & Acceleration Benchmark Survey: Moving Into The Modern Era With Highly Targeted, Account-Based Lead Nurturing

2021 Lead Nurturing & Acceleration Benchmark Survey: Moving Into The Modern Era With Highly Targeted, Account-Based Lead Nurturing

In this year’s Lead Nurturing & Acceleration Benchmark Survey, the results overwhelmingly pointed to the…

The Rise Of The Front-Line Marketer In Our New Digital Selling Reality

The Rise Of The Front-Line Marketer In Our New Digital Selling Reality

We live in the experience era, in which B2B marketing teams need to deliver the…

2021 B2B Buyers Survey: As Buying Committees Expand, Unique Patterns Emerge Among Different Stakeholders

2021 B2B Buyers Survey: As Buying Committees Expand, Unique Patterns Emerge Among Different Stakeholders

As we mark the 12th anniversary of Demand Gen Report’s B2B Buyers Survey, it is…

Marketing Measurement & Attribution Survey Report: B2B Organizations Double Down On Tried-And-True Methods With A Focus On Tracking Digital Engagement

Marketing Measurement & Attribution Survey Report: B2B Organizations Double Down On Tried-And-True Methods With A Focus On Tracking Digital Engagement

As the B2B marketing industry emerges from the Covid-19 pandemic more flexible and digitally focused,…

2021 Content Preferences Survey:  Buying Committees Look For Visual, Research/Influencer-Backed Content Experiences That Tell A Valuable Story

2021 Content Preferences Survey: Buying Committees Look For Visual, Research/Influencer-Backed Content Experiences That Tell A Valuable Story

Content is even more critical in our digital-first world. When we conducted our 2020 Content…

2021 Channel/Partner Marketing Benchmark Survey:  To Boost Prioritized Performance Metrics, B2B Executives Plan To Expand Partner Ecosystems, Invest In Technology Stack

2021 Channel/Partner Marketing Benchmark Survey: To Boost Prioritized Performance Metrics, B2B Executives Plan To Expand Partner Ecosystems, Invest In Technology Stack

B2B leaders are clearly optimistic that their indirect sales and marketing programs will gain momentum…

B2B Marketing Automation Guide: Integration, Campaign Planning & Key Strategies For Getting The Most Out Of Your Automation Tech

B2B Marketing Automation Guide: Integration, Campaign Planning & Key Strategies For Getting The Most Out Of Your Automation Tech

Marketing automation is continuing its decades-long reign as a household name for most B2B marketing…

Demand Generation Benchmark Survey Report: B2B Orgs Laser-Focused On ABM & Content Marketing To Engage Audiences Virtually Via Traditional Channels

Demand Generation Benchmark Survey Report: B2B Orgs Laser-Focused On ABM & Content Marketing To Engage Audiences Virtually Via Traditional Channels

  The events of 2020 turned most B2B organizations’ demand generation strategies on their heads,…

2021 Database Strategies & Contact Acquisition Survey Report:  Marketers Look To Fine-Tune Database Initiatives With Deeper Insights, Third-Party Partnerships

2021 Database Strategies & Contact Acquisition Survey Report: Marketers Look To Fine-Tune Database Initiatives With Deeper Insights, Third-Party Partnerships

This year’s Database Strategies & Contact Acquisition Benchmark Survey Report showed B2B teams are making…

What's Working In Personalization: Marketers Double Down On Customer Data, Digital Channels & Personalized Content To Improve Account Engagement & Conversions

What’s Working In Personalization: Marketers Double Down On Customer Data, Digital Channels & Personalized Content To Improve Account Engagement & Conversions

With the impact of Covid-19 and the rapid digitalization of B2B, the need for personalized…

2020 ABM Benchmark Survey Report: Doubling Down On ABM: Research Shows More B2B Brands Stepping Up Their Investments & Approaches To Account Selection, Segmentation & Channel Strategies

2020 ABM Benchmark Survey Report: Doubling Down On ABM: Research Shows More B2B Brands Stepping Up Their Investments & Approaches To Account Selection, Segmentation & Channel Strategies

As B2B continues to grow digitally, maintaining contact with key buyers and accounts has taken…

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