2022 State Of Revenue Operations

Far too often, practitioners find themselves stretched thin, bogged down by dirty data and manual processes and siloed from other departments. In fact, new research found that most marketers spend more than half of their workweek on unautomated day-to-day tasks. Worse, nearly 30% said their marketing and sales teams are not integrated in terms of funnel data and processes.

This report analyzes current inefficiencies among marketing teams and the rising demand for revenue operations tools that tackle these issues head-on. Topics covered include:

  • How much time per week marketers spend running reports; What their top three time-wasting tasks are;
  • How better data and more automated processes would make their go-to-market strategies more effective; and
  • Their top operational priorities for 2022 and 2023.


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