The 2024 Lead Nurturing & Acceleration Survey
Across the board, the sentiment toward lead nurturing initiatives was — unfortunately — negative: 51% of survey respondents to the “2024 Lead Nurturing & Acceleration Benchmark Survey” believed their lead nurturing initiatives needed improvement, while just 26% thought they were average. The 2024 findings starkly contrast their 2023 counterparts, where only 40% of practitioners wanted to improve their strategies and nearly one-third considered their initiatives average. This abrupt decline in confidence is evidenced by the 51% of respondents who said their 2024 lead nurturing was very challenging, while 44% admitted it was somewhat challenging.
Throughout this special report, we’ll cut through the weeds of lead nurturing programs to determine the areas where practitioners are struggling and the remedies to fix them, as evidenced by the respondents who saw excellent results with their initiatives. Specific topics of discussion will include:
- The new strategies marketers are deploying to refine their lead nurturing approaches and tactics, with insights into the content pieces that find the most success;
- How organizations are measuring the success of their lead nurturing programs;
- The new average duration of a nurture campaign, as well as the number of touches and cadences practitioners are leveraging; and
- A glimpse into how marketers plan to innovate their lead strategies in the future.
