Latest In: marketing operations
Data management Ed King marketing automation marketing operations Openrise revenue
We're often involved in sales engagements where the prospect has either recently changed their marketing automation platform or…
Demanding Views
September 23
Andrew Bertera B2B marketing B2B Sales & Marketing Exchange b2bsmx B2BSMX 2019 Corporate Visions customer centricity Debbie Qaqish digital transformation marketing operations New England Biolabs revenue strategies The Pedowitz Group Tim Riesterer
The challenges for CMOs in today's B2B marketplace continue to multiply everyday as they struggle to promote digital transformation and…
Industry News
August 15
2019 accountbased experiences Adobe Adobe Summit Ajay Awatramani B2B B2C citrix content marketing customer experience CX Demandbase Dun & Bradstreet Jake Schlan LinkedIn LiveRamp marketing operations Microsoft Palo Alto Networks Ryan O'Shea Satya Nadella Shantanu Narayen Steve Lucas
For years, B2B marketing has discussed the “consumerization” of the B2B buyer. However, technology specifically has continued to…
Industry News
April 1
