Latest In: marketing operations

ad sales advertising revenue approvals B2B advertising marketing operations pre-sales pricing Revenue operations Theorem workflow automation
Theorem Pre Sales Revenue Risk Adobe

Pre-Sales Phase is Advertising Sales’ Most Overlooked Revenue Risk: Theorem

Key Takeaways Theorem’s research found that manual errors and disconnected workflows in the pre-sales phase are slowing deal…

News Brief July 16
#B2BMX Summer Camp AI marketing Convertr data governance data integrity Data Quality demand generation Jason Gladu lead data marketing operations real-time validation revops
Summer Camp Speakers

New B2BMX Summer Camp Session Added: Convertr Offers Playbook for Data Integrity in the AI Era

Key Takeaways Convertr’s Jason Gladu will host a webinar detailing how AI doesn’t just speed up your workflows:…

Blog July 8
agentic CDP AI AI agents artificial intelligence customer data platform CustomerLake data strategy Databricks identity resolution marketing operations personalization Predictive marketing
Databricks Enters the Marketing Industry with Agentic CDP CustomerLake Shanghai,China August 10th 2023: Databricks brand logo on official website. American software company

Databricks Enters the Marketing Industry with Agentic CDP CustomerLake

Key Takeaways Databricks introduced CustomerLake, an agentic CDP designed to unify customer data, AI models, agents, identity resolution…

News Brief June 29
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Campaign Optimization Series
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Strategy & Planning Series