Intent Data Meets AI: How B2B Marketers Can Win Earlier, Smarter and With Greater Precision
As more buyers build AI tools into their process, marketers are getting pressured on all sides to adapt…
Blog October 7
Latest In: marketing operations
Alexander Group Research Finds Only 41% of Marketers Can Prove AI ROI
Key Takeaways AI adoption among marketers is near-universal at 96%, yet only 41% can prove its ROI and…
News Brief October 6
The Hidden Cost of AI at Scale — And What Marketers Need to Do About It
Across most organizations, there’s a conversation happening amongst marketing leadership that isn’t being talked about enough. It goes…
Demanding Views October 2
OpenAI’s Dane Vahey to offer Keynote Address at B2BMX 2026
Dane Vahey, Head of B2B Marketing at OpenAI, will deliver a keynote address at B2B Marketing Exchange (B2BMX)…
Blog February 23
AI Readiness Is Closely Linked to Marketing Data Governance, Revenue Growth: Integrate, Demand Metric
Key Takeaways: The study finds high-growth organizations are much more likely to have AI-ready marketing data because they…
News Brief September 28
How Marketers Can Add AI Without Adding Friction
Marketing teams are under growing pressure to use AI. Tools are evolving quickly, use cases are multiplying, and…
Demanding Views September 25
The Data Quality Strategies That Separate ROI From Excuses
Key Takeaways Sequence your investments the right way, data integrity first, then workflows, measurement and AI, because building…
Blog September 22
New Apex Martech Matrix Targets a Critical Martech Investment Blind Spot
Key Takeaways: Martech performance is driven less by buying the “best” tools and more by aligning technology investments…
News Brief September 21
How AI Enrichment Turns Disconnected Data Into Faster Action
Key Takeaways AI-native workflows activate audiences faster and cut the manual reporting that eats your team’s week, freeing…
Blog September 16
Demandbase Launches Mojo for the B2B Marketing Agentic Era
Key Takeaways Demandbase’s new Mojo agent is designed to automate end-to-end B2B campaign execution across multiple channels and…
News Brief September 15
Revenue Leaders Need to Stop Measuring AI Adoption and Start Measuring Impact
AI adoption has become nearly universal across the enterprise. But a fundamental test remains: are organizations getting measurable…
Demanding Views September 15
Supermetrics CMO Andrea Linehan Weighs In on Who Should Own AI in B2B Marketing: The DemandGenReport.com Q&A
Key Takeaways Most B2B organizations are not failing at AI because of tool access, but because ownership, data…
Feature September 14
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