Key Takeaways Independent measurement gives B2B marketers and CFOs a shared, finance-ready view of performance by tying channel…
Feature November 9
In May, Google announced a feature called AI Brief. It’s a Gemini-powered interface that lets advertisers steer AI…
Demanding Views October 27
Most people in this industry don’t realize that every working day, roughly 13,600 B2B contacts change jobs. That’s…
Demanding Views October 16
Key Takeaways: The rebrand to B2BMX Insights positions the publication as the year-round content and community hub for…
Blog October 8
Key Takeaways Sequence your investments the right way, data integrity first, then workflows, measurement and AI, because building…
Blog September 22
Key Takeaways Validity’s report shows many marketing leaders are deploying AI faster than they are improving the CRM…
News Brief September 10
A form fill gives you a lead, not the full story. A name and inbox don’t tell you…
Blog September 9
Key Takeaways The report details that AI performance depends less on model sophistication and more on whether the…
Blog August 31
Your AI Doesn’t Judge Your Data. It Executes on It, Faster and Louder. Feed your artificial intelligence (AI)…
Blog August 26
Key Takeaways Adstra’s new ID Connection Strength scoring framework helps advertisers assess identity-link quality before activation, addressing costly…
News Brief July 21
Speed is the part of the artificial intelligence (AI) story everyone leads with. Teams that used to wait…
Demanding Views July 21
Key Takeaways Convertr’s Jason Gladu will host a webinar detailing how AI doesn’t just speed up your workflows:…
Blog July 8
