Publicis Acquires LiveRamp to Build Smarter AI Agents
Key Takeaways: Publicis is acquiring LiveRamp for $2.2 billion to strengthen its data collaboration, identity, and AI capabilities…
News Brief June 8
Latest In: adtech
Hightouch, Narrative Now Offering Multi-Vendor Identity Resolution and Activation
Marketers want more consented ID coverage to power greater addressability. But to do that, they need a cost-conscious…
News Brief September 25
Expandi, Kompass Announce B2B Marketing Alliance
Expandi Limited and Kompass have entered an alliance aiming to redefine how businesses connect, market, and grow by…
Uncategorized May 27
B2BMX 2026 Keynotes Now Available on DemandGenReport.com YouTube Page
Key Takeaways: B2BMX 2026 keynotes show that strong B2B marketing blends practical AI use with human trust, brand…
Blog May 11
How To Elevate Sales By Aligning Marketing Technology To The Buyer’s Journey
You've most likely been approached by a member of your team asking you to purchase software. The pitch…
Demanding Views January 4
Marketo Pushes For Tighter ABM, AdTech Experiences With Demandbase & LiveRamp Partnerships
At the company's annual summit in Las Vegas, Marketo, an Adobe company, unveiled new partnerships with Demandbase, an…
Industry News April 1
Terminus Partners With LinkedIn, Offers New Integrations To Simplify Multichannel ABM Campaigns
Terminus, an ABM solution, has joined the LinkedIn Marketing Partner Program in the Ad Tech category. The company…
Industry News January 29
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