Infinite Creative Will Break Modern Marketing Workflows
Advertising creative workflows are challenging to manage for human marketers, but as generative AI drives up ad volumes…
Demanding Views August 25Advertising creative workflows are challenging to manage for human marketers, but as generative AI drives up ad volumes…
Demanding Views August 25Key Takeaways Adstra’s new ID Connection Strength scoring framework helps advertisers assess identity-link quality before activation, addressing costly…
News Brief July 21Key Takeaways tvScientific by Pinterest launched a Certified Measurement Partner Program to give advertisers more transparent and interoperable…
News Brief July 14Dane Vahey, Head of B2B Marketing at OpenAI, will deliver a keynote address at B2B Marketing Exchange (B2BMX)…
Blog February 23Key Takeaways: Publicis is acquiring LiveRamp for $2.2 billion to strengthen its data collaboration, identity, and AI capabilities…
News Brief June 8Marketers want more consented ID coverage to power greater addressability. But to do that, they need a cost-conscious…
News Brief September 25Expandi Limited and Kompass have entered an alliance aiming to redefine how businesses connect, market, and grow by…
Uncategorized May 276sense, a revenue intelligence platform, acquired AdTech provider Granite Media. The Granite Media marketing team brings decades of…
Industry News June 14You've most likely been approached by a member of your team asking you to purchase software. The pitch…
Demanding Views January 4At the company's annual summit in Las Vegas, Marketo, an Adobe company, unveiled new partnerships with Demandbase, an…
Industry News April 1Terminus, an ABM solution, has joined the LinkedIn Marketing Partner Program in the Ad Tech category. The company…
Industry News January 29