Adstra Launches ID Connection Strength
Key Takeaways Adstra’s new ID Connection Strength scoring framework helps advertisers assess identity-link quality before activation, addressing costly…
News Brief July 21
Latest In: adtech
tvScientific by Pinterest Launches Measurement Program
Key Takeaways tvScientific by Pinterest launched a Certified Measurement Partner Program to give advertisers more transparent and interoperable…
News Brief July 14
Chalice AI, Equativ Advance Containerized AI Curation and Activation Across the Open Internet
Key Takeaways: Chalice AI and Equativ are integrating containerized AI bidding models into Equativ’s platform, enabling real-time impression…
News Brief June 17
AdRoll To Explore AI-Native GTM Workflows At B2BMX Summer Camp 2026
Key Takeaways AdRoll’s upcoming B2BMX Summer Camp session will focus on how AI-native GTM workflows can connect planning,…
Blog June 22
Hightouch, Narrative Now Offering Multi-Vendor Identity Resolution and Activation
Marketers want more consented ID coverage to power greater addressability. But to do that, they need a cost-conscious…
News Brief September 25
Expandi, Kompass Announce B2B Marketing Alliance
Expandi Limited and Kompass have entered an alliance aiming to redefine how businesses connect, market, and grow by…
Uncategorized May 27
6sense Acquires Granite Media & Appoints Executive Leadership Positions
6sense, a revenue intelligence platform, acquired AdTech provider Granite Media. The Granite Media marketing team brings decades of…
Industry News June 14
How To Elevate Sales By Aligning Marketing Technology To The Buyer’s Journey
You've most likely been approached by a member of your team asking you to purchase software. The pitch…
Demanding Views January 4
Marketo Pushes For Tighter ABM, AdTech Experiences With Demandbase & LiveRamp Partnerships
At the company's annual summit in Las Vegas, Marketo, an Adobe company, unveiled new partnerships with Demandbase, an…
Industry News April 1
Terminus Partners With LinkedIn, Offers New Integrations To Simplify Multichannel ABM Campaigns
Terminus, an ABM solution, has joined the LinkedIn Marketing Partner Program in the Ad Tech category. The company…
Industry News January 29
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