Infinite Creative Will Break Modern Marketing Workflows
Advertising creative workflows are challenging to manage for human marketers, but as generative AI drives up ad volumes…
Demanding Views August 25
Latest In: adtech
Adstra Launches ID Connection Strength
Key Takeaways Adstra’s new ID Connection Strength scoring framework helps advertisers assess identity-link quality before activation, addressing costly…
News Brief July 21
tvScientific by Pinterest Launches Measurement Program
Key Takeaways tvScientific by Pinterest launched a Certified Measurement Partner Program to give advertisers more transparent and interoperable…
News Brief July 14
Your AI Doesn’t Have an Intelligence Problem. It Has a Data Problem.
Key Takeaways The report details that AI performance depends less on model sophistication and more on whether the…
Blog August 31
Publicis Acquires LiveRamp to Build Smarter AI Agents
Key Takeaways: Publicis is acquiring LiveRamp for $2.2 billion to strengthen its data collaboration, identity, and AI capabilities…
News Brief June 8
Hightouch, Narrative Now Offering Multi-Vendor Identity Resolution and Activation
Marketers want more consented ID coverage to power greater addressability. But to do that, they need a cost-conscious…
News Brief September 25
Expandi, Kompass Announce B2B Marketing Alliance
Expandi Limited and Kompass have entered an alliance aiming to redefine how businesses connect, market, and grow by…
Uncategorized May 27
6sense Acquires Granite Media & Appoints Executive Leadership Positions
6sense, a revenue intelligence platform, acquired AdTech provider Granite Media. The Granite Media marketing team brings decades of…
Industry News June 14
How To Elevate Sales By Aligning Marketing Technology To The Buyer’s Journey
You've most likely been approached by a member of your team asking you to purchase software. The pitch…
Demanding Views January 4
Marketo Pushes For Tighter ABM, AdTech Experiences With Demandbase & LiveRamp Partnerships
At the company's annual summit in Las Vegas, Marketo, an Adobe company, unveiled new partnerships with Demandbase, an…
Industry News April 1
Terminus Partners With LinkedIn, Offers New Integrations To Simplify Multichannel ABM Campaigns
Terminus, an ABM solution, has joined the LinkedIn Marketing Partner Program in the Ad Tech category. The company…
Industry News January 29
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