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Latest In: CTV

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tvScientific Unlocks Pinterest Audiences for CTV Campaigns

Key takeaways: Pinterest’s high-intent audiences can now be targeted on Connected TV through tvScientific’s platform. Early testing shows…

News Brief April 28
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Today, we have webinars from NetLine and Docket as part of Demand Gen Report’s 8th Annual Campaign Optimization…

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BIScience Expands AdClarity Into Cross-Media Ad Coverage

BIScience has launched its TV Intelligence Suite, bringing U.S. linear TV coverage into AdClarity’s existing digital, social, video,…

News Brief March 18
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10 Lessons Learned at B2BMX 2026: Elevating Your B2B Marketing Strategy

B2BMX 2026 offered a wealth of insights and strategies for B2B marketers to navigate the ever-evolving marketing landscape.…

Blog March 17
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Madison Logic Strengthens ABM Portfolio with Global Connected TV, Audio Expansion

Madison Logic is expanding its ABM Connected TV (CTV) and ABM Audio Advertising channels globally, delivering a major…

News Brief December 9
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Understanding the Language of B2B: The ABC’s of Demand Gen Report

Navigating the world of B2B Marketing and MarTech requires a shared language. And for those starting their career,…

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To tackle programmatic fragmentation from both sides of the transaction, AdLib, provider of the leading demand-side platform (DSP)-agnostic…

News Brief November 11
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Vibe.co Raises $50M to Bring AI-Powered Advertising to CTV

Vibe.co, a ad platform that brings hyper-targeting to connected TV (CTV) for performance marketers, has closed $50 million…

News Brief October 27
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From Impressions to Intelligence: How B2B Marketers Are Embracing the New Data-Driven Approach to Advertising

In August, I made a bold prediction: traditional advertising, as we know it, will be dead by 2030.…

Demanding Views October 8
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From TikTok to TV Screens: Rollo’s CTV Advertising Breakthrough

B2B ad dollars are increasingly being used for Connected TV (CTV) campaigns. But advertisers often hesitate to appropriate…

Case Studies July 24
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Fifteen years ago, Connected TV (CTV) advertising entered the programmatic advertising scene. Now, thanks to the mass adoption…

Blog March 18

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