Latest In: CTV

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Vibe.co Raises $50M to Bring AI-Powered Advertising to CTV

Vibe.co, a ad platform that brings hyper-targeting to connected TV (CTV) for performance marketers, has closed $50 million…

News Brief October 27
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From Impressions to Intelligence: How B2B Marketers Are Embracing the New Data-Driven Approach to Advertising

In August, I made a bold prediction: traditional advertising, as we know it, will be dead by 2030.…

Demanding Views October 8
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January 8, 2024, Brazil. In this photo illustration the Paramount Plus, HBO Max and Apple TV logo is displayed on a TV screen.

From TikTok to TV Screens: Rollo’s CTV Advertising Breakthrough

B2B ad dollars are increasingly being used for Connected TV (CTV) campaigns. But advertisers often hesitate to appropriate…

Case Studies July 24
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Campaign Optimization Series
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Strategy & Planning Series