Partner Sales Enablement: The Mission-Critical Component Of ROI Generating Channel Programs

Prioritizing partner sales enablement is critical to driving the success of channel programs. As B2B buyer authority shifts to extremely discerning decision makers in business units, partner sales agents must be supported with channel tools that provide easy, on-demand access to the information they need.

It’s equally important that vendors invest in comprehensive solutions that optimize coordination among channel management, sales and marketing teams to identify and support eager-to-engage partner sales agents.

With modern channel solutions, channel teams can:

  • Provide sales materials including battlecards, call sheets and sales scripts;
  • Enable partner sales and marketing collaboration;
  • Monitor client/customer buying journey activity; and
  • Support partner onboarding and sales training.

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