Demand Gen Report

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AI Meets Marketing: StackAdapt Launches MCP Server for Optimization

Key Takeaways: StackAdapt’s MCP Server integrates campaign intelligence into AI tools, enabling real-time performance insights and optimization. The server supports conversational access to campaign data, replacing manual reporting and fragmented...

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Alloy Acquires Digital Marketing Agency Hot Sauce

Alloy earlier this year acquired Atlanta-based digital marketing agency Hot Sauce. This strategic move combines Hot Sauce’s martech capabilities with the breadth of Alloy’s solutions, strengthening the agency’s offering to…

News Brief November 26

Get Ready for 2026 with These Four SPS25 Webinars

If you missed our 12th Annual Strategy & Planning Series (SPS), we have now the four sessions on demand to help you plan for 2026 as marketers are faced with…

Blog November 20

Wunderkind Audiences for Meta to Turn First-Party Identity Into Paid Social Power

Wunderkind Introduces New Product for Meta Audiences

Wunderkind today launched a new products enabling brands to activate high-intent, first-party segments directly in Meta Ads Manager. Legacy methods like manual uploads, pixel-based segments, and static lookalikes are falling…

News Brief October 29