Demand Gen Report

Amidst Lack Of Confidence, Practitioners Increasing Data Collection To Enhance Lead Nurturing & Acceleration

The 2024 Lead Nurturing & Acceleration Survey Across the board, the sentiment toward lead nurturing initiatives was — unfortunately — negative: 51% of survey respondents to the “2024 Lead Nurturing...

Discerning B2B Buyers Rely On Vendor Knowledge, In-Depth Research & Peer Reviews To Guide Buying Decisions

Research

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Promoting Customer-Centricity & Streamlined Messaging By Evaluating Marketing Automation Solutions

"State Of" Guides

Increased Tech Adoption & Data Reliance Re-Shaping 2024 Marketing Measurement & Attribution Processes

Research

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Navigating The Attention Economy Via Snack-able & Shareable Content

Research

Latest Posts

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Meet The AI Copilot That Serves As A ‘Purpose-Built’ GPT For Businesses

When it comes to AI adoption, 81% of sales teams are either experimenting with or have fully implemented the technology. While that implementation generally comes in the form of ChatGPT…

Blog August 21

Why Commitment Is The ‘Real Magic’ Of Martech Effectiveness

It’s a problem marketers know all too well: They’ve onboarded a million-dollar tech stack, but it’s currently underutilized and they’re faced with a CFO that’s tightening the purse strings. At…

Blog August 20

Business people shake hands while signing a business agreement

Contentful Set To Acquire Ninetailed To Enhance Personalization

Contentful, a composable content platform, signed a definitive agreement to acquire Ninetailed, a structured content personalization and experimentation platform, to offer Contentful customers a scalable, AI-driven personalization solution.

Industry News August 20