Demand Gen Report

Ad Tech Learned to Game Itself

Over the past two decades, digital advertising did not gradually become inefficient by accident. The industry trained its systems to optimize toward signals that were easy to measure rather than...

2X Acquires Knownwell Businessman and businesswoman shaking hands in a professional setting symbolizing a successful deal, partnership, or job interview.

2X Acquires Knownwell to Build the First GTM Human-Agentic Services Company

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Pam Didner Shows How to Build A GTM Plan Executives Can Actually Approve: Lessons Learned at B2BMX

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LinkedIn Is Emerging as AI Search Visibility Channel: Meltwater

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Gartner Marketing Symposium/Xpo Report: 49% of U.S. Consumers Say GenAI Has Made Content Quality Worse

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ANA Report Finds B2B Investments Rising in 2026

The Association of National Advertisers‘ (ANA) The Confident B2B Marketer revealed that less than half B2B marketing leaders qualify as “Confident Marketers”— those extremely or very confident in their ability…

News Brief December 8

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Alloy Acquires Digital Marketing Agency Hot Sauce

Alloy earlier this year acquired Atlanta-based digital marketing agency Hot Sauce. This strategic move combines Hot Sauce’s martech capabilities with the breadth of Alloy’s solutions, strengthening the agency’s offering to…

News Brief November 26

Get Ready for 2026 with These Four SPS25 Webinars

If you missed our 12th Annual Strategy & Planning Series (SPS), we have now the four sessions on demand to help you plan for 2026 as marketers are faced with…

Blog November 20