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TechnologyAdvice Names Zach Jones CEO, Expands Commercial Leadership Team

TechnologyAdvice Names Zach Jones CEO, Expands Commercial Leadership Team

Key Takeaways TechnologyAdvice named Zach Jones CEO as it expands into a modern B2B media and marketing services…

News Brief July 16
ad sales advertising revenue approvals B2B advertising marketing operations pre-sales pricing Revenue operations Theorem workflow automation
Theorem Pre Sales Revenue Risk Adobe

Pre-Sales Phase is Advertising Sales’ Most Overlooked Revenue Risk: Theorem

Key Takeaways Theorem’s research found that manual errors and disconnected workflows in the pre-sales phase are slowing deal…

News Brief July 16
AEO agency expansion AI capabilities Arketi Group B2B marketing agency digital marketing generative search optimization GEO Sperling

Sperling Addition Grows Arketi Group Digital, AI Capabilities

Key Takeaways Arketi Group added Massachusetts-based digital agency Sperling to its platform, deepening capabilities across website development, UX/UI,…

News Brief July 15
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Campaign Optimization Series
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Strategy & Planning Series