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advertising brand safety connected TV contextual targeting CTV FAST scene-level targeting streaming news Wurl
Wurl: Data Backs Advertising on Streaming News Channels Beautiful Couple Watching News On Television Set in Cozy Loft Apartment. Young Man and Woman are Catching Up With the Latest Events and Enjoying the Weekend in Tastefully Furnished Flat.

Wurl: Data Backs Advertising on Streaming News Channels

Key Takeaways Wurl’s CTV Trends Report argues that advertisers may be missing valuable FAST News audiences by relying…

News Brief June 3
ABM benchmark survey ABM strategy account selection account-based marketing AI AI in ABM artificial intelligence B2B marketing campaign optimization Content personalization marketing AI marketing operations MarTech & Integration ROI Measurement
2026 Account Based Marketing (ABM) Benchmark Survey Findings

2026 ABM Benchmark Survey: AI’s Biggest Impact Is Personalization At Scale

Key Takeaways AI is influencing ABM across the lifecycle, with the strongest impact in personalization, account selection, and…

Blog June 3
agentic AI AI agents community management conversational commerce creator workflows marketing automation Nectar Agent Nectar Social Social Intelligence Social media marketing
Nectar Social Raises $30M, Rebrands Itself as Nectar Agent Diagram outlining key Startup Funding Stages including bootstrapping, seed round, angel investors, Series A, and IPO. Visual concept for entrepreneurship and business finance

Nectar Social Raises $30M, Rebrands Itself as Nectar Agent

Key Takeaways: Nectar Social raised a $30 million Series A round led by Menlo Ventures and its Anthology…

News Brief June 2
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B2B Marketing Exchange East
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