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AI in email marketing B2B email deliverability DMARC email authentication email KPIs engagement-based filtering inbox placement mailbox providers quantified trust reply rate sender reputation Validity
Validity Guy Hanson Email Marketing Mistakes Concept Illustration with Warning Icons, Spam Label, and Declining Performance Analytics

Validity’s Guy Hanson on How AI, Authentication and Engagement Are Reshaping B2B Email

Key Takeaways B2B email deliverability is becoming harder as inbox providers raise the bar: Corporate filtering, stricter DMARC…

Feature June 1
AI visibility brand perception CMO strategy cross-model consistency generative search LLM measurement Marketing analytics narrative alignment
DGR Lora Kratchounova AI Visibility Metrics

Why Most AI Visibility Metrics Are Leading CMOs in the Wrong Direction

For the past decade, B2B marketing leaders have been conditioned to think about visibility in one way: rankings.…

Demanding Views May 29
2X AI marketing B2B marketing Data analytics executive hires go to market strategy marketing operations Revlo Walker Sands
Marketing Movers: New Hires at 2X, Revlo, Walker Sands Welcome to the team word with megaphone icon

Marketing Movers: New Hires at 2X, Revlo, Walker Sands

Key Takeaways 2X expanded its executive team with Emily Atkinson and Drew Murphy to strengthen client delivery, finance…

News Brief May 28
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