The Latest

Filter By Topic

Filter by Types

AI adoption AI in Marketing B2B marketing benchmark survey campaign optimization demand generation marketing benchmarks predictive scoring survey insights Workflow Orchestration
2026 Benchmark Surevy

AI Across the Workflow: Take the 2026 Demand Gen Benchmark Survey

Key takeaways The 2026 Demand Generation Benchmark Survey aims to reveal where AI is truly delivering value across…

Blog August 6
AI agents chat commerce conversational AI fan engagement measurement and attribution Revenue operations sports marketing ticket sales
How Mississippi State, Dallas Stars Used Satisfi Labs’ AI Chat to Drive Ticket Sales, Fan Engagement

How Mississippi State, Dallas Stars Used Satisfi Labs’ AI Chat to Drive Ticket Sales, Fan Engagement

Key Takeaways Treating conversational AI as a revenue channel rather than a support tool helped the Dallas Stars…

Case Studies August 6
AI advertising AI search B2B marketing ChatGPT advertising discoverability GEO marketing technology paid media
Parsnipp Integrated AI Search Advertising Platform

Parsnipp Introduces the First Integrated, Market Ready AI Search Advertising Platform

Key Takeaways Parsnipp’s Smart LLM Ads combines organic AI visibility insights with paid AI advertising so marketers can…

News Brief August 5
dgr event b2bmx2
Campaign Optimization Series
B2BMX SUMMERCAMP Logo resized
Strategy & Planning Series