Industrious, a provider of flexible workspaces, was focused on growth. The goal? Increase high-quality lead generation without inflating cost-per-lead (CPL). This meant finding a solution that not only drove growth, but did so in a measurable, cost-effective way. Enter Cognitiv, an advanced AI-powered advertising platform tapped by Arm Candy, Industrious’ agency partner.
With Cognitiv’s deep learning capabilities, Industrious achieved remarkable success: CPL dropped significantly as the quality of leads improved, illustrating how intelligent ad targeting can redefine growth strategies.
Creating Ads with Impact
As a Deep Learning Advertising Platform, Cognitiv uses cutting-edge technology and data science to more accurately predict consumer behavior and understand nuance. It activates as a Dynamic Deal run through a demand-side platform (DSP), as a managed-service DSP or through its ContextGPT product. For Industrious, Cognitiv first analyzed first-party pixel data to uncover patterns in audience behavior. This data was fed into a tailored algorithm that pinpoints the most valuable potential subscribers in real time. By delivering ads precisely at moments of high relevance, Industrious connected with potential customers when they were most likely to engage.
The results? Not just increased clicks, but meaningful outcomes that mattered, such as app sign-ups and workspace tour bookings. Over the course of the campaign, CPL dropped by 64.3% in April and an impressive 84.2% in May 2024, compared to industry benchmarks. Moreover, for each action, such as a sign-up or workspace tour booking, Industrious achieved costs under $1,000 during the critical 30-day post-click/post-view window.
Cognitiv’s tailored deep-learning approach gave Industrious more than just lower ad costs — it enabled relevant and compelling advertising experiences. By identifying and targeting high-value audiences, Cognitiv took Industrious beyond generic advertising and enabled impactful, results-driven campaign design.
