Latest In: Case Studies

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How BAM Advertising Transformed Lead Generation with CallTrackingMetrics

For marketing agencies working with home service and trade clients, one of the biggest challenges is attribution. How…

Case Studies July 10

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Plug Power Generates 65,000 Net-New Interactions with Virtual/Hybrid Events

With potential buyers worldwide not able to attend a tour of facilities in person, the opportunity to hold…

Case Studies June 26

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Netsmart Uses AI-Powered SRM Tool to Fix Fractured Workflow

Companies often expand their product lines— multiple times even— without staff support levels increasing. This results in “shadow”…

Case Studies June 12

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Latest In: Case Studies

How BAM Advertising Transformed Lead Generation with CallTrackingMetrics

Plug Power Generates 65,000 Net-New Interactions with Virtual/Hybrid Events

Netsmart Uses AI-Powered SRM Tool to Fix Fractured Workflow

Resources

The AI-Native GTM Stack: How AI Orchestration and Connected Advertising Are Reshaping Demand Gen

B2BMX Replay: Human-Centered Marketing in the Age of AI

From Form Fill to Follow-Up: Demand Gen’s Survival Guide to Win Buyers Before the Shortlist

B2BMX Replay: You Can Just Build Things

AI in ABM: What Actually Works (And What’s Just Hype)

Podcast Episodes

Why B2B Marketing Teams Need To Think BRAVE

Demystify Your GTM Strategy With The 9 “Cs”

Building Predictable Pipeline With Matt Heinz

Creating Effective Brand Messaging That Drives Revenue

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