Latest In: Case Studies

Advent lead management marketo Nat Cramer The Pedowitz Group
Advent Surpasses Marketing-Sourced Booking Goals With Revamped Lead Management Strategy

Advent Surpasses Marketing-Sourced Booking Goals With Revamped Lead Management Strategy

Business-changing events, such as acquisitions, employee departures and the adoption of new technology, can hamstring any company's marketing…

Case Studies June 27
citrix content marketing Data management Dennis White Evergage marketing campaigns personalization
Citrix Enhances Campaigns With Data-Driven, Personalized Content

Citrix Enhances Campaigns With Data-Driven, Personalized Content

Citrix, a cloud computing company, needed a marketing solution that would enhance the customer journey with personalization. The…

Case Studies June 7
ABM Accountbased marketing AdRoll Jessica Cross personalized content RollWorks
Sneak Peek: How RollWorks Crafted An ABM Hit With Personalized Ads, Direct Mail

Sneak Peek: How RollWorks Crafted An ABM Hit With Personalized Ads, Direct Mail

RollWorks, a B2B growth platform and a division of AdRoll Group, struggled in the past to align numbers…

Case Studies May 23
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