"State Of" Guides

State Of Intent/Signal Data: Marketers Integrating Third-Party Data To Increase Relevance & Personalization While Meeting Privacy Demands

State Of Intent/Signal Data: Marketers Integrating Third-Party Data To Increase Relevance & Personalization While Meeting Privacy Demands

Intent and signal data are nearly synonymous with B2B marketing, serving as the fuel to…

2022 State Of Revenue Operations

2022 State Of Revenue Operations

Far too often, practitioners find themselves stretched thin, bogged down by dirty data and manual…

State Of RevOps: Unleashing The Potential Of Unifying Multiple Teams Through People, Data & Technology

State Of RevOps: Unleashing The Potential Of Unifying Multiple Teams Through People, Data & Technology

As companies reflect on the challenges behind them and how to position themselves for the future,…

2022 State Of Database Quality & Accuracy: Practitioners Delivering Deeper Buyer Intelligence & Personalizing Marketing Messages

2022 State Of Database Quality & Accuracy: Practitioners Delivering Deeper Buyer Intelligence & Personalizing Marketing Messages

As more buyers demand relevant, customized engagement, marketing teams are prioritizing their database strategies to…

State of Sales Technology: B2B Organizations Leverage Integrated Tools, Take Holistic Approach To Engage Buyers In Hybrid Settings

State of Sales Technology: B2B Organizations Leverage Integrated Tools, Take Holistic Approach To Engage Buyers In Hybrid Settings

While sales technology has been an essential component of the modern sales team for decades,…

State Of Audio/Video Marketing: Strategizing, Repurposing & Personalizing Immersive Content To Stand Out In An Oversaturated Landscape

State Of Audio/Video Marketing: Strategizing, Repurposing & Personalizing Immersive Content To Stand Out In An Oversaturated Landscape

Video and audio content have both benefited the marketing industry in countless ways. Instead of…

2022 State Of Direct Mail: Marketers Fold Direct Mail, Gifting Into Integrated, Omnichannel Campaigns, Automate Processes For Success

2022 State Of Direct Mail: Marketers Fold Direct Mail, Gifting Into Integrated, Omnichannel Campaigns, Automate Processes For Success

Direct mail is still a key channel to engage prospects, customers and even employees in…

2022 State Of Growth Marketing: Data-Centric, Experimental Approaches Influence Engagement, Conversion & Retainment Of Prospects/Customers

2022 State Of Growth Marketing: Data-Centric, Experimental Approaches Influence Engagement, Conversion & Retainment Of Prospects/Customers

Modern growth marketers crave data to measure the impact of their outreach, identify and shore…

2022 State Of B2B Marketing Technology

2022 State Of B2B Marketing Technology

While today’s economic outlook remains uncertain, the marketing technology landscape is continuing its steady growth.…

State Of Virtual Events: Orgs Viewing Virtual As Independent Channel To Promote Success

State Of Virtual Events: Orgs Viewing Virtual As Independent Channel To Promote Success

As in-person gatherings made their long-awaited return, many in the B2B industry wondered how that…

2022 State Of ABM: Account-Based Strategies Continue Experiential Evolution

2022 State Of ABM: Account-Based Strategies Continue Experiential Evolution

The continuous evolution of ABM best practices presents a unique challenge for B2B marketers. While ABM…

2022 State Of Integrated Marketing: Leveraging Technology To Orchestrate Cohesive, Multichannel Campaigns

2022 State Of Integrated Marketing: Leveraging Technology To Orchestrate Cohesive, Multichannel Campaigns

Integrated marketing campaigns are no longer aspirational. They are the norm. But these types of…

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