"State Of" Guides
2021 State Of Growth Marketing: Organizations Relying On Data, CX To Reconfigure Pricing, Identify Strongest Lead Gen Channels & Reduce Churn
To find marketing success in today’s digital-first world, organizations must focus on analyzing available data…
2021 State Of Integrated Marketing: Data Optimization Becoming A Priority To Fuel Account-Based Experiences, Personalized Content & Cross-Channel Messaging
With B2B buyers demanding more personalized interactions with brands that recognize them across channels, marketing…
2021 State Of Marketing Technology: B2B Orgs & Vendors Focus On Integrating Martech Solutions To Enhance Workflows, Automate Personalization Efforts & Augment Data-Based GTM Strategies
As the B2B martech landscape continues to grow, the industry is no longer waiting around…
2021 State of Virtual Events: Virtual Events Evolve Rapidly From Blockbuster Happenings To More Intimate Gatherings
With Covid-19 restrictions rolling back and millions of vaccines now available nationwide, marketers are eager…
2021 State Of ABM: Blending Traditional Demand Gen With ABM, Focusing On Intent Data & Personalization To Boost Engagement
While there’s no shortage of best practice claims for ABM, there’s plenty of certainty surrounding…
2020 State Of Content Curation & Repurposing: A Close Examination On How Content Marketers Can Reach Wider Audiences & Buyers With Less
In this virtual-only world, content is more important than ever. However, withslashed budgets and small…
The State Of Integrated Marketing In B2B
Integrated marketing has rapidly become an essential strategy for B2B marketers. By implementing an orchestrated…
2020 State Of Video & Interactive Content
Marketers Leverage Simplified, Personalized Video & Interactive Content To Effectively Engage Target Audiences With B2B…
2020 State Of Database Quality & Accuracy Report: B2B Marketers Ramp Up Investments In Tools & Tactics To Augment & Automate Their Contact Acquisition Strategies
As most B2B brands have been forced to go all-in with digital marketing and sales…
The State Of Martech: Marketers Temper Appetite For Tech With Strategy & Savvy
In the current state of martech, B2B marketers’ enthusiasm for technology seems to have cooled.…
The State Of AI-Fueled Sales Enablement
It is a prime time in the B2B ecosystem for digital transformation. This is especially…
2019 State Of Video & Interactive Content
B2B Content Creators Fueling Engagement & Generating Deeper Buyer Insights With Video, Interactive Formats Modern…
