"State Of" Guides
2022 State Of ABM: Account-Based Strategies Continue Experiential Evolution
The continuous evolution of ABM best practices presents a unique challenge for B2B marketers. While ABM…
2022 State Of Integrated Marketing: Leveraging Technology To Orchestrate Cohesive, Multichannel Campaigns
Integrated marketing campaigns are no longer aspirational. They are the norm. But these types of…
2022 State Of Sales Acceleration: Orgs Focused On Engaging Prospects On Their Own Terms & Embracing The Changing Buyer’s Journey
B2B buyers have officially moved into the driver’s seat when orchestrating purchases and researching vendors/solutions.…
2022 State Of Lead Generation: Orgs Turn To Hybrid Channels, Credible Digital Engagements To Accelerate Lead Gen Efforts
Lead generation blends the physical and digital worlds, even though it primarily operated in the…
2021 State Of Intent Data: Marketers Create Intent Profiles, Curate Self-Service Buying Journeys & Nurture Buyers Post-Sale With First-Party Insights
Every marketer wants to target the right prospects at the right time with the right…
State of Sales Technology: Top Brands Adopting New Applications & Approaches To Increase Reps’ Productivity And Efficiency
The bottom line in this digital-first climate is it’s a buyer’s world and sales reps…
State Of Database Quality & Accuracy: Keeping Databases Up To Date Remains Crucial; Organizations Adapting To Changing Privacy Restrictions
Database maintenance is one of the least glamorous aspects of B2B marketing. But it’s arguably…
2021 State Of Video Marketing: B2B Marketers Double Down On Digital Channels & Metrics To Create Engaging Video Content
In a digital-first B2B industry, video and interactive content is playing a major role in…
2021 State Of Growth Marketing: Organizations Relying On Data, CX To Reconfigure Pricing, Identify Strongest Lead Gen Channels & Reduce Churn
To find marketing success in today’s digital-first world, organizations must focus on analyzing available data…
2021 State Of Integrated Marketing: Data Optimization Becoming A Priority To Fuel Account-Based Experiences, Personalized Content & Cross-Channel Messaging
With B2B buyers demanding more personalized interactions with brands that recognize them across channels, marketing…
2021 State Of Marketing Technology: B2B Orgs & Vendors Focus On Integrating Martech Solutions To Enhance Workflows, Automate Personalization Efforts & Augment Data-Based GTM Strategies
As the B2B martech landscape continues to grow, the industry is no longer waiting around…
2021 State of Virtual Events: Virtual Events Evolve Rapidly From Blockbuster Happenings To More Intimate Gatherings
With Covid-19 restrictions rolling back and millions of vaccines now available nationwide, marketers are eager…
