"State Of" Guides
2022 State Of Direct Mail: Marketers Fold Direct Mail, Gifting Into Integrated, Omnichannel Campaigns, Automate Processes For Success
Direct mail is still a key channel to engage prospects, customers and even employees in…
2022 State Of Growth Marketing: Data-Centric, Experimental Approaches Influence Engagement, Conversion & Retainment Of Prospects/Customers
Modern growth marketers crave data to measure the impact of their outreach, identify and shore…
2022 State Of B2B Marketing Technology
While today’s economic outlook remains uncertain, the marketing technology landscape is continuing its steady growth.…
State Of Virtual Events: Orgs Viewing Virtual As Independent Channel To Promote Success
As in-person gatherings made their long-awaited return, many in the B2B industry wondered how that…
2022 State Of ABM: Account-Based Strategies Continue Experiential Evolution
The continuous evolution of ABM best practices presents a unique challenge for B2B marketers. While ABM…
2022 State Of Integrated Marketing: Leveraging Technology To Orchestrate Cohesive, Multichannel Campaigns
Integrated marketing campaigns are no longer aspirational. They are the norm. But these types of…
2022 State Of Sales Acceleration: Orgs Focused On Engaging Prospects On Their Own Terms & Embracing The Changing Buyer’s Journey
B2B buyers have officially moved into the driver’s seat when orchestrating purchases and researching vendors/solutions.…
2022 State Of Lead Generation: Orgs Turn To Hybrid Channels, Credible Digital Engagements To Accelerate Lead Gen Efforts
Lead generation blends the physical and digital worlds, even though it primarily operated in the…
2021 State Of Intent Data: Marketers Create Intent Profiles, Curate Self-Service Buying Journeys & Nurture Buyers Post-Sale With First-Party Insights
Every marketer wants to target the right prospects at the right time with the right…
State of Sales Technology: Top Brands Adopting New Applications & Approaches To Increase Reps’ Productivity And Efficiency
The bottom line in this digital-first climate is it’s a buyer’s world and sales reps…
State Of Database Quality & Accuracy: Keeping Databases Up To Date Remains Crucial; Organizations Adapting To Changing Privacy Restrictions
Database maintenance is one of the least glamorous aspects of B2B marketing. But it’s arguably…
2021 State Of Video Marketing: B2B Marketers Double Down On Digital Channels & Metrics To Create Engaging Video Content
In a digital-first B2B industry, video and interactive content is playing a major role in…