"State Of" Guides

2023 State Of Direct Mail & Corporate Gifting: How Orgs Are Leveraging Tech To Enhance Gifting Experiences

2023 State Of Direct Mail & Corporate Gifting: How Orgs Are Leveraging Tech To Enhance Gifting Experiences

As inboxes overflow and social media feeds become more saturated by the day, direct mail…

State Of GTM Strategies: AI-Augmented Content, Tech Helping B2B Orgs Put Customers First

State Of GTM Strategies: AI-Augmented Content, Tech Helping B2B Orgs Put Customers First

As we enter the second half of 2023, it’s evident that customer-centricity will remain crucial…

2023 State Of Growth Marketing: Orgs Focusing On AI & Data To Improve Efficiency & Increase Customer-Centricity

2023 State Of Growth Marketing: Orgs Focusing On AI & Data To Improve Efficiency & Increase Customer-Centricity

Given the recent innovations in B2B, traditional marketing strategies are no longer up to snuff.…

State Of Non-Traditional Advertising: Digital OOH & CTV Take Center Stage

State Of Non-Traditional Advertising: Digital OOH & CTV Take Center Stage

In the era of oversaturated newsfeeds and stuffed inboxes, B2B buyers are infamously hard to…

The 2023 State Of B2B Martech: How Integration, AI & Automation Are Shaping Modern Tech Stacks

The 2023 State Of B2B Martech: How Integration, AI & Automation Are Shaping Modern Tech Stacks

Marketing technology is essential for B2B marketers to stay competitive in a rapidly changing digital…

State Of SMS/Texting Capabilities: Crafting Short & Sweet Sends Through Generative AI

State Of SMS/Texting Capabilities: Crafting Short & Sweet Sends Through Generative AI

The power of mobile outreach is quickly being realized in the B2B market: In a…

State Of Virtual Events: Striking The Right Balance Between Physical & Online Gatherings

State Of Virtual Events: Striking The Right Balance Between Physical & Online Gatherings

The state of virtual events remains strong, even as organizations and attendees become more comfortable…

State Of Account-Based Strategies: Practitioners Bullish On Customer Acquisition Campaigns; Focused On Improving Internal Alignment

State Of Account-Based Strategies: Practitioners Bullish On Customer Acquisition Campaigns; Focused On Improving Internal Alignment

In times of economic uncertainty, account-based strategies are essential. According to several business analysts and…

State Of Artificial Intelligence: With AI In Its Infancy, B2B Orgs Begin To Prioritize Early Adoption

State Of Artificial Intelligence: With AI In Its Infancy, B2B Orgs Begin To Prioritize Early Adoption

Artificial intelligence (AI) is reshaping the B2B industry due to its uncanny ability to automate…

2023 State Of Omnichannel Marketing: Harnessing The Power Of Data & Technology To Optimize Lead & Sales Growth

2023 State Of Omnichannel Marketing: Harnessing The Power Of Data & Technology To Optimize Lead & Sales Growth

As businesses increasingly rely on digital marketing and technology to reach their audiences, omnichannel marketing…

State Of Sales Acceleration: Demand For Customer Value Leads To Account Mapping & Uncovering Buying Intent

State Of Sales Acceleration: Demand For Customer Value Leads To Account Mapping & Uncovering Buying Intent

To accelerate sales in 2023, B2B companies must focus more on increasing customer value through…

State Of Full-Funnel Demand Generation: Leveraging Tech & Data To Humanize Lead Engagement

State Of Full-Funnel Demand Generation: Leveraging Tech & Data To Humanize Lead Engagement

With 61% of marketers ranking lead generation as their No. 1 challenge, marketing teams must…

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