2022 State Of B2B Marketing Technology

While today’s economic outlook remains uncertain, the marketing technology landscape is continuing its steady growth. Recent Demand Gen Report (DGR) research found that marketers are taking what they learned about prospect preferences and successful approaches to prioritize aggressive growth strategies.

In fact, 72% of respondents to DGR’s “2022 Demand Generation Benchmark Survey” indicated their marketing budgets will see increases up to 20% throughout the year, with specific areas of spend including content marketing (58%), ABM/ABX (47%), sales enablement (46%) personalization (37%) and event marketing (30%).

Given the expanding options, successful marketers are focused on evaluating new tools to meet growth targets and shifting priorities.

This special report will uncover 2022 trends and priorities in marketing technology, as well as real-world insights from B2B marketers and analysts on where they see investments in technologies heading. Specifically, we’ll cover:

  • What to expect from the martech landscape in 2022;
  • How marketers are integrating their martech tools to boost efficiency and reach audiences in a digital-first world;
  • Top priorities for B2B marketers’ martech stacks based on current business goals and objectives, including account-based marketing, data management and marketing automation; and
  • Strategies to get the most out of your current martech stack in 2022 and beyond.

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