State Of Virtual Events: Striking The Right Balance Between Physical & Online Gatherings

The state of virtual events remains strong, even as organizations and attendees become more comfortable with in-person gatherings in a post-COVID environment. Virtual events boost the efficiency of resource-strapped teams by serving as a content starting point: Online event content is easily repurposed into bite-sized learning opportunities, infographics, reports, short video clips to share on social media and more.

As in-person meetings regain their traction, organizers who opt for virtual-only or hybrid events must overcome “Zoom fatigue,” which means ditching the static, pre-recorded video presentations. Instead, successful practitioners are adding features such as online booths that mimic in-person trade shows and virtual networking options to generate more opportunities for learning and comradery.

Throughout this special report, we’ll analyze the current state of virtual events and provide insights into topics such as:

  • The key channels needed to promote virtual events, such as social media, email and programmatic advertising;
  • The top strategies to generate registration, such as giveaways and gamification;
  • The different types of virtual events — including roundtables, webinars and conferences — and an analysis of the appropriate time/audience for each; and
  • How event organizers are syndicating event content across multiple channels and repurposing videos into smaller content assets.

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