Reports
2024 CMO Outlook Guide: Marketing Leaders Embracing AI, Diversifying Content & Prioritizing Tech
When thinking back to 2023, some words that come to mind are volatile, rocky and…
What’s Working In Personalization: Marketers Turn To ABM Strategies, AI To Create Binge-Worthy, Custom Content
The great irony of personalization is that once a tactic becomes widespread, the novelty of…
2023 ABM Benchmark Survey: Orgs Increasing ABM & Demand Gen Integration; Focusing On New Tech & Data Sources
More than two-thirds (67%) of practitioners are leveraging an account-based marketing (ABM) strategy — and…
What’s Working In Email Marketing? Optimizing Content Across Devices, Increasing Personalization
Email is a steadfast staple of B2B marketing — it retains 92% of customers (compared…
State Of Intent/Signal Data: The Infusion Of AI & Internal Collaboration
Intent and signal data are nearly synonymous with B2B marketing, serving as the fuel to…
State Of Audio/Video Marketing: B2B Companies Unleash A New Era Of Storytelling & Business Growth
As the digital landscape expands, B2B marketers are leveraging the power of audio and video…
What’s Working In Content Marketing? AI-Generated Content Streamlining Workflows; Orgs Refining Segmentation
B2B buyers are five times more likely to engage with content than traditional sales outreach,…
What’s Working In Buyer Engagement? Crafting Narratives That Weave Together Multiple Touchpoints
Despite all the turbulence taking place in the B2B industry, the one constant is practitioners’…
What’s Working In Digital Experiences? Leveraging Technology & AI To Craft Personalized, Evocative Touchpoints
The best way to connect with buyers and prospects is to meet them where they…
2023 State Of B2B Sales Technology: Buyer & Practitioner Demands For Diversity, Modernization Guiding B2B Sales Tech Evolution
The B2B sales technology landscape is continually evolving, driven by advancements in digital transformation and…
State Of GTM Strategies: AI-Augmented Content, Tech Helping B2B Orgs Put Customers First
As we enter the second half of 2023, it’s evident that customer-centricity will remain crucial…
The Principles Of Pipeline Velocity
Due to the rise of revenue operations (RevOps) and a deeper focus on account engagement,…
