Reports

2023 State Of B2B Sales Technology: Buyer & Practitioner Demands For Diversity, Modernization Guiding B2B Sales Tech Evolution

2023 State Of B2B Sales Technology: Buyer & Practitioner Demands For Diversity, Modernization Guiding B2B Sales Tech Evolution

The B2B sales technology landscape is continually evolving, driven by advancements in digital transformation and…

State Of GTM Strategies: AI-Augmented Content, Tech Helping B2B Orgs Put Customers First

State Of GTM Strategies: AI-Augmented Content, Tech Helping B2B Orgs Put Customers First

As we enter the second half of 2023, it’s evident that customer-centricity will remain crucial…

The Principles Of Pipeline Velocity

The Principles Of Pipeline Velocity

Due to the rise of revenue operations (RevOps) and a deeper focus on account engagement,…

State Of SMS/Texting Capabilities: Crafting Short & Sweet Sends Through Generative AI

State Of SMS/Texting Capabilities: Crafting Short & Sweet Sends Through Generative AI

The power of mobile outreach is quickly being realized in the B2B market: In a…

State Of Virtual Events: Striking The Right Balance Between Physical & Online Gatherings

State Of Virtual Events: Striking The Right Balance Between Physical & Online Gatherings

The state of virtual events remains strong, even as organizations and attendees become more comfortable…

State Of Account-Based Strategies: Practitioners Bullish On Customer Acquisition Campaigns; Focused On Improving Internal Alignment

State Of Account-Based Strategies: Practitioners Bullish On Customer Acquisition Campaigns; Focused On Improving Internal Alignment

In times of economic uncertainty, account-based strategies are essential. According to several business analysts and…

What's Working In Content Distribution & Engagement? Delivering Engaging, Thoughtful Content That Speaks To Prospects

What’s Working In Content Distribution & Engagement? Delivering Engaging, Thoughtful Content That Speaks To Prospects

B2B marketers are searching for ways to improve the buyer experience and better connect with…

State Of Artificial Intelligence: With AI In Its Infancy, B2B Orgs Begin To Prioritize Early Adoption

State Of Artificial Intelligence: With AI In Its Infancy, B2B Orgs Begin To Prioritize Early Adoption

Artificial intelligence (AI) is reshaping the B2B industry due to its uncanny ability to automate…

What's Working In Intent-Based Strategies? Orgs Focusing On Lead Scoring; 3rd-Party Integrations

What’s Working In Intent-Based Strategies? Orgs Focusing On Lead Scoring; 3rd-Party Integrations

  Intent data is marketers’ crystal ball into granular insights about customer and prospect behaviors…

What's Working In Direct Mail? Putting Recipients In Control Through Self-Service Gifting

What’s Working In Direct Mail? Putting Recipients In Control Through Self-Service Gifting

  Successful demand generation is an increasingly elusive task for many B2B marketers, as they…

State Of Sales Acceleration: Demand For Customer Value Leads To Account Mapping & Uncovering Buying Intent

State Of Sales Acceleration: Demand For Customer Value Leads To Account Mapping & Uncovering Buying Intent

To accelerate sales in 2023, B2B companies must focus more on increasing customer value through…

What's Working In Database Strategies? Cleansing Data To Ensure Relevant Outreach

What’s Working In Database Strategies? Cleansing Data To Ensure Relevant Outreach

According to the “State of Marketing Automation 2022” survey, 38% of respondents cited improving data…

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