Reports
B2B Marketing And Sales Teams Converge With Sales Enablement Technology
With the technology landscape continuing to evolve and grow within the B2B ecosystem, companies such…
Targeting, Predictive Tools & Intent Data Are Key Trends In Email Marketing Evolution
Email is the core channel for B2B marketing messaging, but, many marketers still lack effective…
Top B2B Marketers Measure Lead Nurturing Effectiveness To Boost Performance
While B2B marketers rely on lead nurturing as part of their lead generation strategy, many…
2016 State Of Marketing Automation Outlook Guide
The thought leaders we queried for Demand Gen Report's 2016 State Of Marketing Automation Outlook…
Automation And Predictive Analytics Fuel Lead Scoring Success
B2B marketers are looking to balance the scoring algorithms found in many marketing automation platforms…
B2B Marketers Take A Full-Funnel Approach To Webinars
Webinars continue to be a hot lead generation tool. According to DGR’s 2015 Content Preferences…
Predictive And Advanced Analytics Support Consistent Customer Experiences
Progressive B2B marketers are investing heavily in advanced analytics tools to offer consistent customer experiences…
As ABM Moves To A “Must-Have” Tactic, Marketers Begin To Ramp Up Their Skills
Account-based marketing (ABM) is gaining serious traction as more than 90% of B2B organizations consider…
2015 Lead Nurturing Benchmark Study: Aligning Nurture Programs To The Buyer’s Journey
Lead nurturing, an important piston in the demand generation engine, is growing in sophistication and…
The 2015 Data Hygiene & Enrichment Report: Why High-Quality Data Is Critical To Demand Gen Success
The constant influx of inaccurate, and incomplete data can prevent many marketers from taking full…
The 2015 B2B Buyer’s Survey Report
B2B buyers are an elusive bunch, but now you can take a first-hand look at…
B2B Marketers Leverage SEO Insights To Enhance Full-Funnel Engagement
SEO has historically been used by B2B marketers to drive awareness at the top of…
