Reports

State Of Full-Funnel Demand Generation: Leveraging Tech & Data To Humanize Lead Engagement

State Of Full-Funnel Demand Generation: Leveraging Tech & Data To Humanize Lead Engagement

With 61% of marketers ranking lead generation as their No. 1 challenge, marketing teams must…

What's Working In Revenue Management & Metrics? Increased RevOps Adoption Creates Need For Stronger Data Practices

What’s Working In Revenue Management & Metrics? Increased RevOps Adoption Creates Need For Stronger Data Practices

By 2026, Gartner forecasts that 65% of B2B sales organizations will transition from intuition-based decision…

2023 CMO Outlook Guide: Top Priorities & Challenges Of Modern Marketing Leaders

2023 CMO Outlook Guide: Top Priorities & Challenges Of Modern Marketing Leaders

The CMO role continues to evolve as marketing leaders face constant pressure to generate revenue…

State Of RevOps: Unleashing The Potential Of Unifying Multiple Teams Through People, Data & Technology

State Of RevOps: Unleashing The Potential Of Unifying Multiple Teams Through People, Data & Technology

As companies reflect on the challenges behind them and how to position themselves for the future,…

What's Working In Lead Nurturing & Acceleration? Practitioners Working Toward Humanizing Nurture Strategies

What’s Working In Lead Nurturing & Acceleration? Practitioners Working Toward Humanizing Nurture Strategies

Converting B2B prospects into buyers is often a complicated, lengthy process. This is especially true…

2022 State Of Database Quality & Accuracy: Practitioners Delivering Deeper Buyer Intelligence & Personalizing Marketing Messages

2022 State Of Database Quality & Accuracy: Practitioners Delivering Deeper Buyer Intelligence & Personalizing Marketing Messages

As more buyers demand relevant, customized engagement, marketing teams are prioritizing their database strategies to…

What's Working In B2B Advertising? Practitioners Increasing Engagement Through Interactivity & Platform Diversification

What’s Working In B2B Advertising? Practitioners Increasing Engagement Through Interactivity & Platform Diversification

In the era of self-service buying journeys, B2B advertising is simultaneously a marketer’s best friend…

What's Working In Social Media Marketing & Selling? Humanizing Brands & Increasing Relatability By Harnessing VOC Data

What’s Working In Social Media Marketing & Selling? Humanizing Brands & Increasing Relatability By Harnessing VOC Data

Social media marketing and selling is deceptively easy — while it doesn’t take much to fire…

State of Sales Technology: B2B Organizations Leverage Integrated Tools, Take Holistic Approach To Engage Buyers In Hybrid Settings

State of Sales Technology: B2B Organizations Leverage Integrated Tools, Take Holistic Approach To Engage Buyers In Hybrid Settings

While sales technology has been an essential component of the modern sales team for decades,…

What’s Working In Email Marketing? The Power Of Aligning Strategies, Data & Content

What’s Working In Email Marketing? The Power Of Aligning Strategies, Data & Content

It’s no mystery why marketers are drawn to the cost-effective and time-tested strategy of email…

State Of Audio/Video Marketing: Strategizing, Repurposing & Personalizing Immersive Content To Stand Out In An Oversaturated Landscape

State Of Audio/Video Marketing: Strategizing, Repurposing & Personalizing Immersive Content To Stand Out In An Oversaturated Landscape

Video and audio content have both benefited the marketing industry in countless ways. Instead of…

2022 Lead Nurturing & Acceleration Benchmark Survey Report: B2B Teams Turn To Multi-Channel Content, Account-Based Segmentation To Revamp Strategies, Better Engage Prospects

2022 Lead Nurturing & Acceleration Benchmark Survey Report: B2B Teams Turn To Multi-Channel Content, Account-Based Segmentation To Revamp Strategies, Better Engage Prospects

Converting B2B prospects into buyers can be a complicated, lengthy process. Essential to its success…

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