Reports
State Of GTM Strategies: AI-Augmented Content, Tech Helping B2B Orgs Put Customers First
As we enter the second half of 2023, it’s evident that customer-centricity will remain crucial…
The Principles Of Pipeline Velocity
Due to the rise of revenue operations (RevOps) and a deeper focus on account engagement,…
State Of SMS/Texting Capabilities: Crafting Short & Sweet Sends Through Generative AI
The power of mobile outreach is quickly being realized in the B2B market: In a…
State Of Virtual Events: Striking The Right Balance Between Physical & Online Gatherings
The state of virtual events remains strong, even as organizations and attendees become more comfortable…
State Of Account-Based Strategies: Practitioners Bullish On Customer Acquisition Campaigns; Focused On Improving Internal Alignment
In times of economic uncertainty, account-based strategies are essential. According to several business analysts and…
What’s Working In Content Distribution & Engagement? Delivering Engaging, Thoughtful Content That Speaks To Prospects
B2B marketers are searching for ways to improve the buyer experience and better connect with…
State Of Artificial Intelligence: With AI In Its Infancy, B2B Orgs Begin To Prioritize Early Adoption
Artificial intelligence (AI) is reshaping the B2B industry due to its uncanny ability to automate…
What’s Working In Intent-Based Strategies? Orgs Focusing On Lead Scoring; 3rd-Party Integrations
Intent data is marketers’ crystal ball into granular insights about customer and prospect behaviors…
What’s Working In Direct Mail? Putting Recipients In Control Through Self-Service Gifting
Successful demand generation is an increasingly elusive task for many B2B marketers, as they…
State Of Sales Acceleration: Demand For Customer Value Leads To Account Mapping & Uncovering Buying Intent
To accelerate sales in 2023, B2B companies must focus more on increasing customer value through…
What’s Working In Database Strategies? Cleansing Data To Ensure Relevant Outreach
According to the “State of Marketing Automation 2022” survey, 38% of respondents cited improving data…
State Of Full-Funnel Demand Generation: Leveraging Tech & Data To Humanize Lead Engagement
With 61% of marketers ranking lead generation as their No. 1 challenge, marketing teams must…
