Reports
What’s Working In Buyer Engagement? ‘Stripping The Fluff’ & Focusing Content On Buyers’ Pain Points & Needs
Engaging buyers is the crux of all marketing efforts, but practitioners are tasked with climbing…
What’s Working In Digital Experiences? Organizations Drive Engagement With Personalization, Emotion & Data
As B2B buyers’ expectations for digital experiences continues to rise, so will the bar for…
What’s Working In Channel Partner Incentives
Despite being a mainstay of most channel partner programs, incentives are falling short of achieving…
2022 State Of Direct Mail: Marketers Fold Direct Mail, Gifting Into Integrated, Omnichannel Campaigns, Automate Processes For Success
Direct mail is still a key channel to engage prospects, customers and even employees in…
2022 State Of Growth Marketing: Data-Centric, Experimental Approaches Influence Engagement, Conversion & Retainment Of Prospects/Customers
Modern growth marketers crave data to measure the impact of their outreach, identify and shore…
2022 B2B Buyer Behavior Survey: Orgs Must Remain Agile As Buyers Conduct Self-Service, Anonymous Journeys
The days of marketing and sales controlling the buyer’s journey are long gone — but…
What’s Working In Paid/Earned Media In 2022: The Significance Of Social Media, Consumer-Generated Content & Convergence
B2B marketers are focusing on a way to utilize both earned and paid media to…
What’s Working In Content Marketing? Marketers Rely On Relevance, Interactivity & Personalization To Earn Buyers’ Attention
We live in the age of instant gratification where we expect everything to come to…
2022 Marketing Measurement & Attribution Survey: Measurement Strategies Lag As Data Silos, Lack Of Resources Continue To Plague B2B Teams
As B2B teams look to deploy more advanced marketing strategies, including personalization, ABM and multichannel…
2022 State Of B2B Marketing Technology
While today’s economic outlook remains uncertain, the marketing technology landscape is continuing its steady growth.…
What’s Working In Modern Analytics? Unifying Data Insights To Align Teams Around Metrics & Goals
Gartner research revealed that by 2024, organizations that lack a sustainable data and analytics operationalization…
State Of Virtual Events: Orgs Viewing Virtual As Independent Channel To Promote Success
As in-person gatherings made their long-awaited return, many in the B2B industry wondered how that…
