Engaging buyers is the crux of all marketing efforts, but practitioners are tasked with climbing a slippery slope to meet buyers’ needs in the ever-evolving engagement landscape.
This report will examine what’s working — and what’s not — in modern buyer engagement strategies by providing insights into:
- The most effective content formats for engaging buyers across all stages of the funnel;
- The role intent plays in identifying buyers’ topics of interest to enable hyper-personalization strategies;
- How to navigate the preferences for self-service buying journeys; and
- Leveraging more customized, data-driven strategies.
