What’s Working In Buyer Engagement? ‘Stripping The Fluff’ & Focusing Content On Buyers’ Pain Points & Needs

Engaging buyers is the crux of all marketing efforts, but practitioners are tasked with climbing a slippery slope to meet buyers’ needs in the ever-evolving engagement landscape.

This report will examine what’s working — and what’s not — in modern buyer engagement strategies by providing insights into:

  • The most effective content formats for engaging buyers across all stages of the funnel;
  • The role intent plays in identifying buyers’ topics of interest to enable hyper-personalization strategies;
  • How to navigate the preferences for self-service buying journeys; and
  • Leveraging more customized, data-driven strategies.


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B2B Marketing Exchange
B2B Marketing Exchange East
Campaign Optimization Series
Buyer Insights & Intelligence Series
Strategy & Planning Series