Latest In: Pipeline

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Buyers Changed the Rules, and Most AI Pilots Haven’t Kept Up

Key Takeaways Most B2B AI pilots deliver isolated wins but leave pipeline flat because tools don’t share data…

Blog October 21
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The Data Quality Strategies That Separate ROI From Excuses

The Data Quality Strategies That Separate ROI From Excuses

Key Takeaways Sequence your investments the right way, data integrity first, then workflows, measurement and AI, because building…

Blog September 22
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What a Contact Really Means (and Why Volume Won’t Save You)

A form fill gives you a lead, not the full story. A name and inbox don’t tell you…

Blog September 9
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DemandGenReport.com Now Becomes B2BMX Insights

Key Takeaways:  The rebrand to B2BMX Insights positions the publication as the year-round content and community hub for…

Blog October 8
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Your AI Doesn’t Have an Intelligence Problem. It Has a Data Problem.

Key Takeaways The report details that AI performance depends less on model sophistication and more on whether the…

Blog August 31
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Clean Data: The Engine Behind Every AI Motion

Your AI Doesn’t Judge Your Data. It Executes on It, Faster and Louder. Feed your artificial intelligence (AI)…

Blog August 26
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2026 DGR Survey

Sales and Marketing Alignment: Take the 2026 Demand Gen Benchmark Survey

Key Takeaways Aligned teams share one revenue number, one set of metrics and a formal SLA on lead…

Blog August 20
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CTR’s Correlation to Revenue Pipeline is Negligible for SaaS Companies: GrowthSpree

Key Takeaways GrowthSpree’s report argues that CTR is a poor proxy for pipeline performance, with cost per SQL…

News Brief August 12
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Zoom Updates Revenue Accelerator to Help Teams Connect

Zoom Updates Revenue Accelerator to Help Teams Connect

Key Takeaways Zoom has expanded Revenue Accelerator with AI-powered capabilities that support sellers before, during and after customer…

News Brief July 22
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Turning Content into Pipeline in the Age of AI: Lessons from 2026 B2BMX

Key Takeaways AI can crank out content fast, but volume isn’t the win. Build advisory agents loaded with…

News Brief June 25
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2025 Demand Gen Report Year in Review Special Reports: Master B2B Marketing—Key Insights from 2025 Reports

The B2B marketing landscape is constantly evolving, and staying ahead of the curve is no longer just an…

Blog December 22
Josh Baez Marketing’s Anatomy: How to Diagnose Treat and Save Your B2B Funnel NetLine Pipeline
NetLine ER Webinar

NetLine’s Josh Baez is Here to Save Your B2B Funnel

Some funnels thrive. Others show warning signs before they collapse. The marketers who win are the ones who…

Blog October 16
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