2027 planning AI attribution B2B marketing B2BMX 2027 B2BMX Insights budget planning buying groups Demand Gen Report Geek Chic Harris Poll James Hickey Keith Turco Madison Logic performance-driven marketing Pipeline programmatic advertising social content Webinar
Key Takeaways Madison Logic CEO Keith Turco will join James Hickey of B2BMX Insights on Nov. 18, 2026,…
Blog
November 11
ABM account discovery account-based marketing Audienscope Discover Audienscope Monitor B2B advertising buying groups Caroline Hsu contact-level intent Dmitri Lisitski in-market accounts Indico Data Influ2 intent data product launch target account lists
Key Takeaways Influ2’s Audienscope Discover uses contact-level intent from named buyers to add accounts to target lists, including…
News Brief
November 5
2027 planning AI attribution B2B marketing B2BMX 2027 B2BMX Insights budget planning buying groups Demand Gen Report Geek Chic Harris Poll James Hickey Keith Turco Madison Logic performance-driven marketing Pipeline programmatic advertising social content Webinar
Key Takeaways Madison Logic CEO Keith Turco will join James Hickey of B2BMX Insights on Nov. 18, 2026,…
Blog
November 4
ABM advertising week AI B2B marketing B2BMX Insights Demand Gen Report demand generation marketing media rebrand Revenue operations
Key Takeaways: The rebrand to B2BMX Insights positions the publication as the year-round content and community hub for…
Blog
October 8
2027 planning AI in GTM AI pilot B2B Demand Generation buyer signals buying groups Demandbase webinar GTM Strategy pipeline outcomes sales and marketing alignment
Key Takeaways The webinar encourages B2B teams to move beyond disconnected AI pilots and instead connect tools, buyer…
Blog
October 26
2027 planning AI pilots budget season buyer signals buying groups Demand Gen Report Demandbase go to market strategy GTM intent data Pipeline Topher Stephenson Webinar
Key Takeaways Most B2B AI pilots deliver isolated wins but leave pipeline flat because tools don’t share data…
Blog
October 21
AI agents AI SDRs B2B sales data buying groups buying signals connect rates contact coverage CRM data accuracy data decay data enrichment Data Quality GTM stack job changes Lusha predictive models revops sales intelligence signal timing Yoni Tserruya
Most people in this industry don’t realize that every working day, roughly 13,600 B2B contacts change jobs. That’s…
Demanding Views
October 16
AI B2B buyers buyer signals buying groups data strategies demand generation go to market strategy pipeline measurement Revenue/Sales Operations
Key Takeaways Most B2B organizations have tested AI, but few have turned pilots into a coordinated strategy that…
Blog
October 15
ABM account-based marketing AI search B2B marketing buying groups Community Marketing content strategy Keith Turco LLM Citations Madison Logic marketing measurement programmatic advertising Reddit Signal-Based Marketing vanity metrics
Earlier this summer, the moderators of a SaaS subreddit did something that should have made every B2B marketer…
Demanding Views
October 7
AI buyer intent buying groups demand generation enterprise marketing go-to-market Intentsify marketing qualified accounts purchase readiness QuantumDemand
Key Takeaways Intentsify launched QuantumDemand to help enterprise revenue teams understand buying groups more holistically by combining buyer…
News Brief
September 29
Anteriad attribution B2B marketing benchmark survey buying groups CFO alignment data strategies Marketing analytics measurement Revenue Marketing
Key Takeaways High-performing B2B marketers are separating themselves through stronger data foundations, buying group implementation, and more sophisticated…
News Brief
July 8
AI in Marketing attribution B2B advertising buying groups data-driven marketing Harris Poll intent data Madison Logic marketing ROI measurement performance marketing
Key Takeaways Nearly half of marketers (48%) admit they’re guessing which activities actually drive purchasing decisions, even as…
News Brief
July 6