How B2B Marketers Will Innovate Their Advertising Throughout 2025
With nearly 70% of B2B marketers looking for innovative ways to drive revenue and measure campaign impact, their…
Industry News December 19With nearly 70% of B2B marketers looking for innovative ways to drive revenue and measure campaign impact, their…
Industry News December 19When used as part of a unified, multichannel account-based marketing (ABM) strategy, content syndication is a potent tool…
Demanding Views October 18Madison Logic, a digital account-based marketing (ABM) activation platform, integrated with Gong, a revenue intelligence provider, to help…
Industry News October 17Madison Logic, a global digital account-based marketing (ABM) platform, welcomed Keith Turco as its new CEO. Turco will…
Industry News April 9Connected TV (CTV) advertising spend in the U.S. is expected to grow by nearly 20% by the end…
Blog September 26Madison Logic, a digital ABM platform, released ABM Connected TV (CTV), a new digital channel that seeks to harness…
Industry News September 26In today's rapidly evolving digital landscape, B2B marketing has experienced a significant transformation. As businesses increasingly rely on…
Demanding Views August 14During times of economic uncertainty, marketers need to understand the evolving purchase decision-maker patterns and reevaluate their strategies…
Demanding Views January 27Madison Logic, an ABM platform, launched its new ABM Success Series. The series includes a collection of customer-led…
Industry News September 19Madison Logic (ML), an ABM platform, announced a new LinkedIn integration to enable data-driven multichannel ABM activation and…
Industry News May 19Madison Logic, an ABM platform, strengthened its ML Insights offerings, which helps provide a comprehensive signal of purchase…
Industry News December 21Global ABM platform Madison Logic launched the third version of its ML platform, which features new Journey Acceleration…
Industry News April 2