Latest In: Demand Generation

conference marketing CRM sync digital business cards event follow-up event ROI event strategy lead capture personalization pipeline attribution QR codes
Uniqode Justine BaMaung Event Follow Up Is Creating Homework for Prospects

Your Event Follow-Up Is Creating Homework for Prospects. Here’s How to Fix That.

Event spending is back and growing. In 2026, 40% of organizers plan to run more live events than…

Demanding Views September 3
B2B marketing benchmark survey demand generation go to market strategy lead handoff Pipeline revenue alignment sales and marketing alignment shared metrics SLA
2026 DGR Survey

Where Your 2026 Budget Actually Goes: Take the Demand Gen Benchmark Survey

Your budget is under a microscope as leadership wants proof that every dollar drives pipeline, and the channels…

Blog September 2
Advertising Week New York AI B2B marketing b2bmx demand generation enterprise marketing event strategy MarTech media planning Publishers
B2BMX at AWNY

How Marketers Are Actually Using AI the Focus of B2BMX Summit Session

Key Takeaways The B2BMX Summit session is centered on practical AI adoption, showing how marketers, agencies and publishers…

Blog September 2
dgr event b2bmx2
Campaign Optimization Series
B2BMX SUMMERCAMP Logo resized
Strategy & Planning Series