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Latest In: Demand Generation

AI-powered advertising Arm Candy Cognitiv customer experience deep learning Industrious intent-driven marketing
Using Cognitiv, an advanced AI-powered advertising platform, Industrious was able to reduce overall cost-per-lead and improve the relevance of leads generated.

How Industrious Boosted Lead Generation with Smarter Ad Strategies

Industrious, a provider of flexible workspaces, was focused on growth. The goal? Increase high-quality lead generation without inflating…

Case Studies February 20
AI artificial intelligence forecasting and reporting Outreach revenue team productivity
Outreach has launched new features and product enhancements for its sales execution platform to support entire revenue teams. Like many vendors, the company is emphasizing its AI capabilities, all aimed at improving seller productivity, performance and security.

Outreach Announces New CFO, AI-Powered Product Updates

Outreach has launched new features and product enhancements for its sales execution platform to support entire revenue teams.…

Industry News February 19
ABM strategy account-based marketing AI artificial intelligence B2B marketer research B2B marketing B2B news and insights buyer experience Campaign Measurement campaign optimization influencer marketing social media advertising
Social Video Advertising content man influencer with megaphone promoting products in vertical video social media app. Businesses use this trend to effectively reach target audiences and boost sales

How B2B Marketers Can Break Through with Influencers, Client Success Stories and Captions in 2025

The U.S. digital advertising is projected to reach $300 billion by 2028, according to Emarketer. Although B2B buyers…

Feature February 19
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