Latest In: Demand Generation

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Treasure AI Launches Personalization Studio

Treasure AI Launches Personalization Studio

Key Takeaways Treasure AI’s Personalization Studio lets marketers build and launch real-time website personalization directly on their existing…

News Brief October 23
2027 Global Meetings and Events Forecast AI in events American Express Global Business Travel Amex GBT attendee experience B2B events cost per attendee curated networking Dan Beauchamp event marketing event personalization event strategy hands-on workshops Lisa Messina meetings and events research Richard Atkinson-Toal risk management Visit Orlando
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Amex Meetings Forecast: 93% of Event Professionals Are Optimistic for 2027

Key Takeaways Amex GBT’s 2027 Global Meetings and Events Forecast finds 93% of meeting professionals are optimistic and…

News Brief October 22
95:5 rule B2B buying groups B2B Buying Journey b2b research buying committee buying group statistics ceb data accuracy demand generation Ehrenberg-Bass Institute First-party Data Forrester Gartner Kevin Escoda statistical hygiene
DGR Kevin Escoda Check the Date on Your Buying Group

Check the Date on Your Buying Group Stats

Every quarter, the same numbers walk into the same slide decks. Fifty-seven percent of the buying journey happens…

Demanding Views October 22
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Campaign Optimization Series
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Strategy & Planning Series