Latest In: Demand Generation
Agentic Experience Platform Agentic World 2026 AI personalization customer data email marketing Engagement-Based Pricing MarTech outcome-based pricing Personalization AI Suite Personalization Studio Rafa Flores real-time personalization Treasure AI Website personalization
Key Takeaways Treasure AI’s Personalization Studio lets marketers build and launch real-time website personalization directly on their existing…
News Brief
October 23
2027 Global Meetings and Events Forecast AI in events American Express Global Business Travel Amex GBT attendee experience B2B events cost per attendee curated networking Dan Beauchamp event marketing event personalization event strategy hands-on workshops Lisa Messina meetings and events research Richard Atkinson-Toal risk management Visit Orlando
Key Takeaways Amex GBT’s 2027 Global Meetings and Events Forecast finds 93% of meeting professionals are optimistic and…
News Brief
October 22
95:5 rule B2B buying groups B2B Buying Journey b2b research buying committee buying group statistics ceb data accuracy demand generation Ehrenberg-Bass Institute First-party Data Forrester Gartner Kevin Escoda statistical hygiene
Every quarter, the same numbers walk into the same slide decks. Fifty-seven percent of the buying journey happens…
Demanding Views
October 22